Photographer & Videographer / Content Creator

Critical Playground LLC; Greater London; On-site; GBP 30,000 - 45,000; Full time

Job summary

Critical Playground LLC in London is seeking a hands-on Photographer & Videographer / Content Creator to shoot and edit photography and video for three Instagram accounts. You will plan shoots, capture food, interiors and moments with strong lighting and composition, and edit for social formats.

You’ll work closely with brand and marketing teammates on content planning, grid planning and publishing, with on-site shoots at our London venues.

Qualifications

• A strong portfolio of photography and video you have personally shot and edited.
• An excellent visual eye and an ability to find compelling images and stories in everyday settings.
• Confidence using camera equipment and mobile devices, with a practical understanding of lighting, framing and sound.
• Strong photo and video editing skills, including colour correction, retouching, pacing and sound.
• The ability to understand different brand identities and adapt your creative approach to each.
• An organised, proactive and collaborative approach, with confidence taking work from idea through to delivery.
• An interest in food, hospitality, design and culture.
• Curiosity about social platforms and a willingness to learn what makes content connect with an audience.
• Experience managing Instagram accounts, planning grids or developing social content strategies is welcome, but not a requirement. Above all, we’re looking for a strong photography and video portfolio, creative ideas and thoughtful execution.

Responsibilities

• Plan, shoot and edit photography and video for Instagram Reels, Stories, carousels and feed posts.
• Capture food, drinks, interiors, people and atmosphere with attention to lighting, composition, colour and detail.
• Move comfortably between polished, planned shoots and spontaneous, playful content.
• Bring creative ideas, shoot concepts, visual references and repeatable content formats to the team.
• Contribute to art direction through styling, framing, editing and visual storytelling, working within each brand’s identity.
• Capture seasonal specials, launches, events and behind‑the‑scenes moments at our London venues.
• Work with the creative team to plan cohesive Instagram grids, considering sequencing, rhythm and the balance between photography, video and designed assets.
• Help maintain a content calendar across three accounts, taking ownership of weekly shoot plans, asset delivery and deadlines.
• Follow relevant social media trends, conversations and emerging formats, helping turn them into timely, engaging and shareable content.
• Collaborate on captions, scheduling and publishing, with support from the wider team.
• Review content performance together and use those insights to develop future ideas.
• Plan and maintain the grid: layout, rhythm, and balance between product, lifestyle and brand content.

Skills

Photography

Video editing

Content planning

Social media

Job description

About us

We’re a London hospitality group behind Fred Bakery, Faros London and Lokal London: three distinctive brands brought together by a love of good food, thoughtful design and warm hospitality.

Fred Bakery brings craft and creativity to everyday rituals, pairing beautifully made pastries and great coffee with a playful personality. Faros London brings Italian and Mediterranean flavours to welcoming spaces made for everything from everyday dinners to special occasions. Lokal London celebrates Turkish and Anatolian food culture through seasonal ingredients, generous tables and a contemporary London perspective. Each brand has its own visual world, voice and community. From early‑morning bakery moments to lively restaurant evenings, there’s plenty to capture, stories to tell and room to bring fresh creative ideas to life.

The role

We’re looking for a hands‑on Photographer & Videographer / Content Creator with a strong visual eye to create photography and video primarily for our three Instagram accounts.

Your ability to capture and edit compelling imagery is our first priority. Experience in social media is a plus, but it isn’t essential. We’re equally interested in photographers and filmmakers who bring strong creative instincts and are keen to develop their content planning and social media skills with the team.

Working closely with our Brand & Marketing Manager, Art Director & Creative Designer, you’ll develop ideas, organise shoots and bring content to life. You’ll think about both the individual image or video and how it contributes to each brand’s wider visual identity.

We’re open to both full‑time and freelance applicants. For freelance arrangements, we’re looking for an ongoing collaboration with regular on‑site shoots and weekly content planning.

What you’ll do

• Plan, shoot and edit photography and video for Instagram Reels, Stories, carousels and feed posts.
• Capture food, drinks, interiors, people and atmosphere with attention to lighting, composition, colour and detail.
• Move comfortably between polished, planned shoots and spontaneous, playful content.
• Bring creative ideas, shoot concepts, visual references and repeatable content formats to the team.
• Contribute to art direction through styling, framing, editing and visual storytelling, working within each brand’s identity.
• Capture seasonal specials, launches, events and behind‑the‑scenes moments at our London venues.
• Work with the creative team to plan cohesive Instagram grids, considering sequencing, rhythm and the balance between photography, video and designed assets.
• Help maintain a content calendar across three accounts, taking ownership of weekly shoot plans, asset delivery and deadlines.
• Follow relevant social media trends, conversations and emerging formats, helping turn them into timely, engaging and shareable content.
• Collaborate on captions, scheduling and publishing, with support from the wider team.
• Review content performance together and use those insights to develop future ideas.
• Plan and maintain the grid: layout, rhythm, and balance between product, lifestyle and brand content.

What you’ll bring

• A strong portfolio of photography and video you have personally shot and edited.
• An excellent visual eye and an ability to find compelling images and stories in everyday settings.
• Confidence using camera equipment and mobile devices, with a practical understanding of lighting, framing and sound.
• Strong photo and video editing skills, including colour correction, retouching, pacing and sound.
• The ability to understand different brand identities and adapt your creative approach to each.
• An organised, proactive and collaborative approach, with confidence taking work from idea through to delivery.
• An interest in food, hospitality, design and culture.
• Curiosity about social platforms and a willingness to learn what makes content connect with an audience.
• Experience managing Instagram accounts, planning grids or developing social content strategies is welcome, but not a requirement. Above all, we’re looking for a strong photography and video portfolio, creative ideas and thoughtful execution.

How we’ll work together

You’ll collaborate closely with our Brand & Marketing Manager, Art Director & Creative Designer, with regular planning sessions and weekly check‑ins.

The role involves regular on‑site shoots at our London venues (Central London). You’ll take ownership of photography, video and editing, while working with the team on creative direction, content planning and publishing.