Personalisation Specialist

Frasers Group; England; Sur place; GBP 60 000 - 80 000; Plein temps

Avantages offerts par ce poste

Frasers Champion

Retail Reconnect

Fearless 1200

Frasers Fit

Retail Trust

Résumé du poste

Frasers Group is seeking a Personalisation Specialist to drive the digital roadmap, analyse user journeys, and implement personalised experiences across sites. You will partner with CRM and marketing to deliver data-driven, customer-centric solutions that boost engagement and conversion.

You will map and execute personalisation strategies, optimise third-party tools, and monitor AB tests to ensure measurable impact on key digital KPIs.

Qualifications

• Experience in a digital optimisation or analytics role.
• Experience reviewing on-site customer experience.
• Experience with on-site personalised recommendations.
• Proficiency with analytical tools (GA, ContentSquare).
• Experience managing day-to-day relationships with third-party tools.
• Understanding of personalised algorithms and their effect on the customer journey.

Responsabilités

• Assist in mapping out and executing the personalisation roadmap using data insights to identify key touchpoints and areas for improvement.
• Support optimisation of 3rd party tools to ensure business value and manage day-to-day relationships.
• Create recommendation strategies across all sites and monitor success.
• Assist in implementing and managing personalisation tools to enhance engagement and conversion.
• Build and analyse AB tests to validate hypotheses and measure impact.
• Collaborate with CRM/marketing to ensure consistent personalised messaging.
• Help develop personalised content based on user behaviour and preferences.
• Monitor on-site user behaviour to identify pain points and suggest improvements.
• Analyse competitor activities to identify trends and opportunities for Frasers Group.
• Analyse data trends to identify significant changes and opportunities for optimisation.

Connaissances

Digital optimisation

Data analysis

Personalisation

A/B testing

Third-party tools

Customer journey

Outils

GA

ContentSquare

Third-party tools

Description du poste

Job Description

As a Personalisation Specialist you will help in driving our digital roadmap, providing constant analysis and researching new strategies and tactics to optimise the user journey across sites and personalise.

You will work towards moving our digital offering forward, driving customer first and evidence-based working to help drive towards the group digital KPI’s.

• Assist in mapping out and executing the personalisation roadmap, using data insights to identify key touchpoints and areas for improvement.
• Support the optimisation of 3rd party tools to ensure business value and help manage day-to-day relationships.
• Create recommendation strategies across all sites, taking ownership of the set up and monitoring success.
• Assist in implementing and managing personalisation tools and technologies to enhance customer engagement and conversion rates.
• Build and analyse AB tests to validate hypotheses and measure the impact of on-site personalisation.
• Collaborate with the CRM and marketing teams to ensure consistent and personalised messaging across all touchpoints.
• Help develop and implement personalised content for users based on their behaviour and preferences.
• Monitor and analyse on-site user behaviour, identifying pain points and proposing improvements to the customer journey.
• Monitor competitor activities to identify trends and opportunities that could benefit Frasers Group.
• Analyse data trends over time to identify significant changes and potential opportunities for optimisation.
• Work with the wider personalisation team to use data to segment customers based on behaviour, preferences, and demographics to tailor marketing and personalisation efforts more effectively.

Qualifications

• Proven experience in a digital optimisation role, product management or analytics role.
• Proven experience reviewing on site customer experience
• Experience working with on-site personalised and recommendations.
• Experience of analytical tools (such as GA and ContentSquare.)
• Experience managing day to day relationships with third party tools.
• Understanding of personalised algorithms and the effect on the customer journey

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

• Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.
• Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
• Fearless 1200 - Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew
• Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
• Retail Trust - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter - this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate one or two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.