Digital Personalisation Specialist

Frasersgroup; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Frasers Champion recognition

Retail Trust support

Frasers Fit wellbeing programme

Job summary

Frasers Group is seeking a Personalisation Specialist to drive our digital roadmap, analyse user behaviour, and implement personalised experiences across sites to boost engagement and conversions.

You will work with CRM and marketing, map out the personalisation strategy, manage 3rd party tools, run AB tests, and extract insights to optimise the customer journey in a fast-paced retail environment.

Qualifications

• Proven experience in digital optimisation, product management or analytics.
• Experience reviewing on-site customer experience.
• Experience with on-site personalisation and recommendations.
• Experience with analytics tools (GA, ContentSquare).
• Experience managing day-to-day relationships with third-party tools.
• Understanding of personalised algorithms and their impact on the customer journey.

Responsibilities

• Map and execute the personalisation roadmap using data insights.
• Analyse AB tests to validate hypotheses and measure impact.
• Collaborate with CRM and marketing to ensure consistent messaging across touchpoints.
• Monitor on-site user behaviour to identify pain points and propose improvements.
• Optimise third-party tools to maximise business value.
• Segment customers by behaviour and preferences to tailor marketing and personalisation efforts.

Skills

Digital optimization

Product management

Analytics

On-site personalization

Third-party tools

Personalization algorithms

Tools

Google Analytics

ContentSquare

Job description

As a Personalisation Specialist you will help in driving our digital roadmap, providing constant analysis and researching new strategies and tactics to optimise the user journey across sites and personalise.

• You will work towards moving our digital offering forward, driving customer first and evidence-based working to help drive towards the group digital KPI's.
• Assist in mapping out and executing the personalisation roadmap, using data insights to identify key touchpoints and areas for improvement.
• Support the optimisation of 3rd party tools to ensure business value and help manage day-to-day relationships.
• Create recommendation strategies across all sites, taking ownership of the set up and monitoring success.
• Assist in implementing and managing personalisation tools and technologies to enhance customer engagement and conversion rates.
• Build and analyse AB tests to validate hypotheses and measure the impact of on-site personalisation.
• Collaborate with the CRM and marketing teams to ensure consistent and personalised messaging across all touchpoints.
• Help develop and implement personalised content for users based on their behaviour and preferences.
• Monitor and analyse on-site user behaviour, identifying pain points and proposing improvements to the customer journey.
• Monitor competitor activities to identify trends and opportunities that could benefit Frasers Group.
• Analyse data trends over time to identify significant changes and potential opportunities for optimisation.
• Work with the wider personalisation team to use data to segment customers based on behaviour, preferences, and demographics to tailor marketing and personalisation efforts more effectively.

What we are looking for:

• Proven experience in a digital optimisation role, product management or analytics role.
• Proven experience reviewing on site customer experience
• Experience working with on-site personalised and recommendations.
• Experience of analytical tools (such as GA and ContentSquare.)
• Experience managing day to day relationships with third party tools.
• Understanding of personalised algorithms and the effect on the customer journey

Along with your benefits package we also offer a wide range of perks for our colleagues:

• Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.
• Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
• Fearless 1200 - Fearless 1200 is our way of recognising our growth. It's bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded - check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew

Employee Welfare

• Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
• Retail Trust - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What's next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter - this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate one or two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.