Performance Marketing Specialist

Optima Recruitment; Leatherhead; Hybrid; GBP 40,000 - 49,000; Full time

Benefits offered by this job

Hybrid work model

27 days annual leave

Job summary

Optima Recruitment Limited in Leatherhead is seeking a Performance Marketing Specialist for a 12-month FTC. The role is hybrid, with 2 days in the office and 3 days at home, with a salary of £40,000–£49,000.

You will plan, manage and optimise paid campaigns across Meta, Google, TikTok and LinkedIn, translating objectives into testing plans and data-driven decisions to drive growth.

Qualifications

• Must be a car driver with use of a vehicle due to office location.
• Strong hands-on experience planning, managing and optimising paid media campaigns across platforms such as Meta Ads, Google Ads and TikTok Ads.
• Experience developing campaign strategies that connect objectives, audiences, channels, creative, budget and full-funnel activity.
• Proven ability to deliver measurable results across performance campaigns, ideally including lead generation, e-commerce or other conversion-led activity.
• Strong analytical and technical understanding, including platform reporting, tracking, pixels, tags, conversion events and the ability to turn data into practical recommendations.
• Proactive and highly organised, with experience managing test‑and‑learn activity, using automation or AI-supported tools, communicating performance clearly, and making confident recommendations for improve

Responsibilities

• Plan, build, manage and optimise paid campaigns across Meta, Google, LinkedIn, TikTok and other relevant platforms.
• Own day-to-day campaign performance, making informed decisions on budget allocation, audience targeting, creative testing and optimisation.
• Develop paid media plans that translate campaign objectives into clear channel, audience, creative, budget and testing strategies.
• Use campaign data, audience insight and platform performance to produce clear reporting, identifying opportunities, risks and recommendations.
• Develop and deliver structured test-and-learn plans across creative, messaging, audiences, landing pages and conversion journeys.

Skills

Paid media planning

Campaign optimization

Cross-channel advertising

Data-driven decision making

Tools

Meta Ads

Google Ads

TikTok Ads

LinkedIn Ads

Job description

Performance Marketing Specialist (12 month FTC)

• Based in Leatherhead
• £40,000 - £49,000
• Hybrid working, 2 days in the office, 3 days at home

Job specification:

• To plan, manage and optimise paid digital campaigns across core channels, including Meta, Google and TikTok, while helping test and develop new acquisition channels.
• This is a hands-on role with a strong strategic focus.
• You will be expected to understand campaign objectives, identify the right audience and channel approach, shape testing plans, interpret performance data, and make informed recommendations that improve results over time.
• You will be confident moving between campaign delivery and strategic thinking, using data, creative insight and platform knowledge to improve performance and support growth.
• Develop paid media plans that translate campaign objectives into clear channel, audience, creative, budget and testing strategies.
• Plan, build, manage and optimise paid campaigns across Meta, Google, LinkedIn, TikTok and other relevant platforms.
• Own day-to-day campaign performance, making informed decisions on budget allocation, audience targeting, creative testing and optimisation.
• Develop and deliver structured test-and-learn plans across creative, messaging, audiences, landing pages and conversion journeys.
• Use campaign data, audience insight and platform performance to produce clear reporting, identifying opportunities, risks and recommendations.

Person specification:

• MUST be a car driver with use of a vehicle due to office location
• Strong hands-on experience planning, managing and optimising paid media campaigns across platforms such as Meta Ads, Google Ads and TikTok Ads.
• Experience developing campaign strategies that connect objectives, audiences, channels, creative, budget and full-funnel activity.
• Proven ability to deliver measurable results across performance campaigns, ideally including lead generation, e-commerce or other conversion-led activity.
• Strong analytical and technical understanding, including platform reporting, tracking, pixels, tags, conversion events and the ability to turn data into practical recommendations.
• Proactive and highly organised, with experience managing test‑and‑learn activity, using automation or AI-supported tools, communicating performance clearly, and making confident recommendations for improve

Additional Information:

• Based in Leatherhead
• £40,000 - £49,000
• 12 month fixed term contract
• Hybrid, 2 days in the office, 3 days at home
• Monday – Friday, 37.5 hours per week
• 27 days paid holiday plus bank holidays (increasing with service)

Optima Recruitment Limited are acting as a recruitment agency in relation to this vacancy and are an equal opportunities employer