Performance Marketing Specialist

Central Employment; Gateshead; On-site; GBP 18,000 - 28,000; Part time

Job summary

A recognized recruitment agency is seeking a Senior Talent Acquisition Specialist to lead performance marketing for clients in the UK. This part-time role encompasses managing PPC campaigns across Google and Meta Ads, supporting SEO efforts, and conducting data analysis. Ideal candidates will have solid PPC experience, strong analytical skills, and excellent communication abilities. The position, based in Gateshead, promises to enhance digital performance and brand visibility in a dynamic environment.

Qualifications

• Experience in PPC, paid social or SEO in a digital marketing role.
• Confident using Google Ads and Meta Ads Manager.
• Good understanding of SEO and website optimization.
• Familiar with Reddit Ads or quick learner.
• Strong understanding of SEO and website optimization.
• Proficient with GA4, Looker Studio and Tag Manager.
• Data-driven with strong written communication.

Responsibilities

• Manage and optimise PPC campaigns across Google Ads.
• Build and manage campaigns in Meta Ads Manager.
• Support the delivery of SEO activity.
• Monitor budgets and ensure campaigns deliver strong performance.
• Build and manage campaigns in Meta Ads Manager across Facebook and Instagram.
• Use retargeting and lookalike audiences to support campaign goals.
• Run A/B tests to improve creative and messaging.
• Manage paid activity on Reddit Ads and other social platforms when needed.
• Support the delivery of SEO activity in line with organisational priorities.
• Carry out technical audits and highlight issues that need fixing.
• Improve on-page elements such as metadata and internal links.
• Help with keyword planning and competitor checks.
• Build dashboards and reports in GA4 and Looker Studio.
• Track conversions and monitor how users interact with our digital channels.
• Review performance data to spot opportunities or issues.
• Share insights with the wider team in a clear and practical way.

Skills

PPC management

SEO best practices

Google Ads

Meta Ads Manager

Data analysis

Project management

Writing

Tools

GA4

Looker Studio

Tag Manager

GA4

Looker Studio

Tag Manager

Job description

2 days ago Be among the first 25 applicants

This range is provided by Central Employment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Central Employment

Senior Talent Acquisition Specialist - Hiring Marketing, eCommerce, Digital and Creative talent across the UK

Central Employment Marketing & Digital division are hiring a part time (3 days a week) Performance Marketing Specialist, joining an established and respected EdTech solutions provider based in Tyne & Wear.

Part time Performance Marketing Specialist profile:

You will take strategic ownership of paid media campaigns across Google Ads, Meta Ads and Reddit Ads, alongside contributing to our SEO strategy through technical audits, on-page optimisation and performance analysis. This role requires hands-on experience managing multi-channel paid advertising, strong analytical skills and a solid understanding of SEO best practices. You will help strengthen there digital performance, support lead generation and enhance brand visibility across multiple platforms.

Key responsibilities

• Manage and optimise PPC campaigns across Google Ads, including Search, Display and Performance Max.
• Carry out keyword research and refine targeting and bidding.
• Test and improve ad copy and landing pages.
• Monitor budgets and ensure campaigns deliver strong performance.
• Build and manage campaigns in Meta Ads Manager across Facebook and Instagram.
• Use retargeting and lookalike audiences to support campaign goals.
• Run A/B tests to improve creative and messaging.
• Manage paid activity on Reddit Ads and other social platforms when needed.
• Support the delivery of SEO activity in line with organisational priorities.
• Carry out technical audits and highlight issues that need fixing.
• Improve on-page elements such as metadata and internal links.
• Help with keyword planning and competitor checks.
• Build dashboards and reports in GA4 and Looker Studio.
• Track conversions and monitor how users interact with our digital channels.
• Review performance data to spot opportunities or issues.
• Share insights with the wider team in a clear and practical way.

Requirements

• Experience in PPC, paid social or SEO in a digital marketing role.
• Confident using Google Ads and Meta Ads Manager.
• Familiar with Reddit Ads or open to learning it quickly.
• Good understanding of SEO and website optimisation.
• Able to use GA4, Looker Studio and Tag Manager.
• Comfortable working with data and drawing meaningful insights.
• Strong writing skills and attention to detail.
• Able to manage several projects at once in a busy environment.
• Clear communicator and positive team player.