Performance Marketing Manager - Quilter

eFinancialCareers; Greater London; In loco; GBP 70.000 - 90.000; Tempo pieno

Descrizione del lavoro

Quilter Cheviot is seeking a Performance Marketing Manager to shape and deliver our marketing across paid media, search, social, events and emerging channels from its London base. Reporting to the MD of Distribution, Proposition & Marketing, you will set strategy, manage the budget, lead agencies and measure impact on enquiries and new business.

This role requires strong leadership, a data-driven mindset and experience in financial services marketing, with a proven ability to balance short-term

Competenze

• Experience delivering performance marketing across paid media, search and social.
• Ability to manage budgets and measure ROI across channels.
• Strong analytics to optimise campaigns and justify spend.

Mansioni

• Lead performance marketing strategy across paid and organic channels.
• Manage agency partners, budgets and reporting with clear KPIs.
• Collaborate with brand, distribution and proposition teams to maximise impact.
• Develop and maintain a test plan for creative, messaging and channels.

Conoscenze

Performance Marketing

Digital Advertising

Analytics

Budget Management

Strumenti

Google Ads

LinkedIn Ads

Google Analytics

Descrizione del lavoro

About the Business

Quilter Cheviot has been the wealth manager of choice for individuals and families for over 250 years, and today is one of the UK's largest wealth management firms offering expert discretionary investment management and financial advice. We offer a highly personalised wealth management offering to private clients, charities, trustees, and professional partners with straightforward or more complex financial needs. We have presence throughout the UK, Ireland, Dubai and Channel Islands.

Quilter plc is a leading wealth management business, which oversees £157.4 billion in customer investments (as at 6th August 2026). It has an adviser and customer offering spanning financial advice, investment platforms, multi-asset investment solutions and discretionary fund management.

If you want to play a part in shaping the future of our business, bringing new ideas and challenge then now is a great time to join us.

About the Role

Level: 5

Department: Marketing

Location: London

Contract: Permanent

The Performance Marketing Manager plans and delivers Quilter Cheviot's performance marketing across paid media, search, social, events and emerging channels.

The role generates qualified enquiries and shows marketing's contribution to new business. It turns commercial priorities into campaigns, manages investment against targets and improves performance through evidence.

Reporting to the Managing Director, Distribution, Proposition & Marketing, the role sets team priorities, controls the budget, defines success measures and holds agencies and internal teams accountable.

Strategy and priorities

• Working closely with the Brand and Communications manager and the wider Quilter business, Set the performance marketing strategy and annual plan across paid and organic media, search, social, events and agreed new channels, aligned to business and brand plans.
• Define how each channel and campaign will generate awareness, qualified enquiries and new business.
• Test new audiences, channels and creative approaches; use the results to stop, refine or expand activity.
• Balance immediate lead generation with investment in future reach, conversion and cost efficiency.
• Plan marketing for priority events, covering audience recruitment, capture of qualified interest and follow-up.
• Set priorities for organic and AI-assisted search, including technical SEO, content optimisation and structured data.
• Ensure activity meets financial promotion, Consumer Duty, data protection, brand and approval requirements.

Execution and optimisation

• Direct delivery across agreed channels, including Google, LinkedIn, Meta, other social platforms, AI-assisted and organic search.
• Allocate media spend within the approved budget and delegated authority.
• Adjust targeting, spend, creative and channel mix based on performance.
• Work with content and distribution colleagues to improve landing pages and conversion from enquiry to qualified opportunity.
• Maintain a test plan for creative, messages, formats and calls to action, with clear hypotheses and decisions.

Budget management

• Prepare, manage and report on the performance marketing budget, with clear controls and forecasts.
• Set channel targets and manage spend against cost per qualified enquiry, conversion, return on investment and marketing contribution.
• Reforecast regularly and recommend investment changes when performance or business priorities shift.

Analytics and reporting

• Define measures, tracking and attribution for campaign and channel performance.
• Maintain a dashboard covering spend, reach, qualified enquiries, conversion and contribution to new business.
• Resolve data-quality and tracking gaps with the relevant teams.

Leadership and collaboration

• Lead and develop the performance marketing team, setting clear objectives and standards.
• Hold the team accountable for outcomes, quality, timeliness and compliance.
• Advise marketing, distribution and proposition leaders on performance marketing.
• Present evidence-based recommendations, challenge assumptions and secure decisions.
• Maintain clear processes for campaign planning, approval, testing and measurement.

Agency and stakeholder management

• Set agency briefs and expectations; review delivery, cost and results, and address underperformance.
• Agree priorities, lead definitions, hand-offs and feedback with marketing, distribution and front-office teams.
• Ensure agencies and partners meet contractual, regulatory, data, governance and brand requirements.

Consumer Duty

Although this is not a directly customer-facing role, it has a material influence on customer outcomes. The role is responsible for ensuring performance marketing activity is appropriately targeted, clear, fair and not misleading, and designed with the needs, characteristics and objectives of the intended audience in mind, including customers with charact