Performance marketing manager in e-commerce

StoreLab - The Shopify Growth Service; Greater London; Hybrid; GBP 40,000 - 50,000; Full time

Benefits offered by this job

Hybrid work

London team days

Unlimited holiday

Job summary

StoreLab - The Shopify Growth Service is seeking a Performance Marketing Manager to drive growth for Shopify SMEs. You will plan, launch and optimise paid campaigns across Meta, Google and TikTok, owning strategy, execution and performance analysis.

In this role, you will manage budgets, generate insightful reports, and collaborate with Designers and other Account Managers to deliver ROAS improvements for high-growth DTC brands. London-based with flexible/hybrid work.

Qualifications

• Proven experience managing paid media campaigns on Meta, Google and TikTok.
• Experience handling budgets of £50k+/month with ROAS improvements.
• Strong understanding of campaign structure, targeting, bidding and optimisation.
• Analytical mindset with proficiency in performance tracking tools.
• Ability to produce clear reports linking data to actions.
• Collaborates effectively with Designers and other Account Managers.
• Experience briefing in performance-driven ad copy and creative concepts.
• Highly organized with meticulous attention to detail.

Responsibilities

• Plan, launch and optimise paid campaigns across Meta, Google and TikTok.
• Own campaign strategy, execution and performance analysis.
• Deliver measurable improvements in ROAS and CPA.

Skills

Paid media management

Campaign optimization

Budget management

Data analytics

Performance reporting

Cross-functional collaboration

Ad copy briefing

Attention to detail

Trend monitoring

Tools

Google Analytics

Triple Whale

Meta Ads Manager

TikTok Ads Manager

Job description

Описание:

We’re an ambitious Shopify Growth Service, launched in 2020 and set for significant growth in 2027 and beyond. Our mission is to make e-commerce growth simple for Shopify SMEs through expert performance marketing, creative and strategic services - alongside our proprietary mobile app builder. We’re looking for a Performance Marketing Manager to join our fast-growing Account Management team and play a key role in driving growth for our e-commerce clients.

Задачи:

You’ll be responsible for planning, launching, and optimising paid campaigns across Meta, Google and TikTok, with the goal of scaling performance for high-growth DTC brands. You’ll take ownership of campaign strategy, execution, and performance analysis, ensuring every pound and dollar spent delivers maximum impact.

Требования:

• Proven experience managing paid media campaigns on Meta, Google and TikTok
• Confident managing budgets of £/$50k+/month and delivering measurable improvements in ROAS and CPA
• Strong understanding of campaign structure, targeting, bidding, and optimisation best practices across all 3 platforms
• Analytical mindset with experience using performance tracking tools (Google Analytics, Triple Whale, etc.)
• Comfortable producing clear, insightful reports that connect data to actions and results
• Strong collaboration skills - able to work closely with Designers and other Account Managers
• Experience writing or briefing in performance-driven ad copy and creative concepts
• Highly organised with excellent attention to detail across campaign setup and tracking
• Comfortable working in a fast-paced, client-facing environment with multiple projects on the go
• A passion for performance marketing and staying ahead of trends, platform updates, and testing opportunities
• Please only apply if you have the right to work in the UK for at least the next 12 months.

Будет плюсом:

• Experience with landing page testing and CRO best practices;
• Experience working in an agency or with multiple client accounts simultaneously;
• Experience working with or within a Shopify brand;
• Familiarity with e-commerce and DTC brand growth strategies;
• Experience running campaigns across other performance platforms (e.g. Snapchat, Pinterest, YouTube);
• Meta, Google or TikTok certifications

Условия:

Full-time, Permanent Unlimited holiday £40-50K (depending on experience) Flexible/Hybrid. We have team days once a quarter in London, and occasional ad-hoc events for socialising, and onboarding.