Performance Marketing Manager (Full-Time/Remote)

JR United Kingdom; Sheffield; Remote; GBP 35,000 - 50,000; Full time

Job summary

A leading healthcare company seeks a Performance Marketing Manager to drive revenue through strategic paid advertising. This remote, full-time role involves developing campaigns across various platforms to boost dental cover product sales and requires strong analytical and creative skills. Join an established team and contribute to enhancing healthcare accessibility.

Benefits

100% remote work

Full-time stability

Work in a similar time zone to Australia

Collaborate with top-tier leadership

Supportive culture

Qualifications

• Extensive experience with paid advertising platforms, especially Google and Meta.
• Excellent spoken and written English.
• Passion for excellence with references.

Responsibilities

• Develop and execute paid search and social campaigns.
• Manage PPC and paid social budgets effectively.
• Regularly report on metrics for ongoing improvement.

Skills

Analytical skills

Strategic skills

Creative skills

Tools

Google Ads

Meta Ads

Bing Ads

TikTok

YouTube

Job description

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Performance Marketing Manager (Full-Time/Remote), Sheffield, South Yorkshire

Client: Digital Smile Planning

Location: Sheffield, South Yorkshire, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 4

Posted: 27.06.2025

Expiry Date: 11.08.2025

Job Description:

Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover.

Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. It is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.

Smile has been operating successfully with a globally distributed team since 2017.

The Role

ROLE OBJECTIVES

This performance marketing role seeks an individual with a proven track record of driving growth using paid tools such as Google Ads, Meta Ads, Bing Ads, TikTok, and other platforms.

You will be responsible for driving revenue and sales for our dental cover products, reporting to the Head of Marketing, and working full-time (40 hours/week) with at least 6 hours of overlap with Australian business hours (8 am-5 pm GMT+10).

Key Responsibilities

• Strategic Campaign Development: Develop and execute paid search and social campaigns to increase member acquisition and retention across platforms like Google, Bing, Facebook, Instagram, TikTok, and YouTube. Optimize campaigns for ROI, CTR, and CPA, and collaborate with sales teams for aligned messaging.
• Own the Complete Funnel: Generate leads and revenue through targeted campaigns, monitor performance metrics, troubleshoot issues, and optimize the sales funnel.
• Budget Management: Manage PPC and paid social budgets effectively to balance cost and performance.
• Testing: Implement A/B testing hypotheses to continually improve ad performance and campaign effectiveness.
• Performance Reporting: Regularly report on PPC and paid social metrics, providing insights for ongoing improvement.
• Explore New Platforms: Identify new advertising opportunities, experiment with new channels, and ensure creative alignment with brand standards.

Key Performance Indicators

• Growth in dental cover sales (acquisition)
• Return on Investment (ROI)
• Customer Acquisition Cost (CAC)

Ideal Profile & Requirements

• Passion for excellence and references to support this
• Extensive experience with paid advertising platforms, especially Google and Meta
• Strong analytical, strategic, and creative skills
• Growth mindset and high integrity
• Excellent spoken and written English

What's on Offer?

• 100% remote work
• Full-time stability
• Work in a similar time zone to Australia
• Join an established, growing company with a national presence
• Meaningful work contributing to healthcare accessibility
• Collaborate with top-tier leadership and a supportive culture