Performance Marketing Manager (Full-Time/Remote)

JR United Kingdom; York; Remote; GBP 40,000 - 70,000; Full time

Job summary

A leading digital health company is seeking a Performance Marketing Manager to enhance its Dental Cover offerings. The role focuses on driving revenue and sales via paid marketing channels and requires a skilled marketer with extensive experience. Join a reputable company dedicated to improving healthcare accessibility and work remotely within Australia's time zone.

Benefits

Remote work from anywhere in Australia

Full-time stable position

Compatible work hours with your location

Positive company culture

Qualifications

• Extensive experience with paid platforms is required.
• Proven results in previous marketing campaigns.
• Excellent English language skills and high integrity.

Responsibilities

• Develop and execute paid search and social campaigns.
• Monitor, analyze, and optimize campaigns for effective ROI.
• Manage funnel campaigns from impressions to conversions.

Skills

Analytical mindset

Strategic thinking

Experience with Google Ads

Experience with Meta Ads

Experience with TikTok Ads

Job description

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Performance Marketing Manager (Full-Time/Remote), York

Client: Digital Smile Planning

Location: York, Australia

Job Category: Other

EU work permit required: Yes

Job Views: 3

Posted: 27.06.2025

Expiry Date: 11.08.2025

Job Description:

Smile is a national digital health company with nearly 20 years in the industry, comprising divisions such as the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover.

Smile aims to revolutionise healthcare accessibility and affordability in Australia. It is the top-rated dental cover provider, serving the public and companies nationwide.

Operating successfully with a globally distributed team since 2017, Smile is seeking a Performance Marketing Manager to drive business growth through paid marketing channels.

The Role

Objectives

To attract a proven performance marketer experienced in platforms like Google Ads, Meta Ads, Bing Ads, TikTok, and others, responsible for increasing revenue and sales for Dental Cover products.

The role reports to the Head of Marketing and involves full-time commitment (40 hours/week), with at least 6 hours overlapping with 8 am-5 pm GMT+10.

Key Responsibilities

• Develop and execute paid search and social campaigns across platforms to acquire and retain members.
• Create platform-specific ad creatives and detailed revenue-driving plans.
• Monitor, analyze, and optimize campaigns for ROI, CTR, and CPA.
• Collaborate with sales, design, content, and IT teams to align messaging and improve campaign performance.
• Conduct keyword research, manage bids, ad copy, and landing pages.
• Manage funnel campaigns from top to bottom, tracking impressions to conversions.
• Identify opportunities, troubleshoot issues, and optimize campaigns regularly.
• Manage budgets effectively to balance cost and performance.
• Develop hypotheses for A/B testing and implement testing plans.
• Generate regular performance reports and insights to improve campaigns.
• Explore new platforms and channels for growth.
• Communicate performance updates to stakeholders.

KPIs

• Drive month-on-month growth in dental cover sales.
• Ensure positive ROI and monitor Customer Acquisition Cost (CAC).

Ideal Candidate

Must have extensive experience with paid platforms, proven results, analytical and strategic mindset, growth-oriented attitude, excellent English skills, and high integrity.

What’s on Offer?

• Remote work from anywhere in Australia.
• Full-time stable position.
• Work in a compatible time zone.
• Join an established, nearly 20-year-old company with a national presence.
• Contribute to a meaningful mission.
• Work with top leadership and a positive culture.