Performance Marketing Manager (Full-Time/Remote)

JR United Kingdom; Glasgow; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading digital health company in Australia is seeking a Performance Marketing Manager to drive growth for its dental cover services. The role is 100% remote, requiring strong analytical, strategic, and creative skills in managing campaigns across various paid platforms. This position offers stability and the opportunity to contribute to a meaningful mission within a national organization.

Benefits

100% Remote work

Full-time stability

Join a nearly 20-year-old successful organization

Work with top-tier leadership

Qualifications

• Extensive experience with Google Ads and Meta Ads.
• Demonstrated success in driving growth through paid marketing.
• Excellent spoken and written English.

Responsibilities

• Develop and execute paid search and social strategies for growth.
• Manage PPC and paid social budgets for optimal performance.
• Generate regular reports on campaign metrics and optimize performance.

Skills

Analytical skills

Strategic thinking

Creative skills

Job description

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Performance Marketing Manager (Full-Time/Remote), Glasgow

Client: Digital Smile Planning

Location: Glasgow, United Kingdom

Job Category: Other

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EU work permit required: Yes

Job Views: 3

Posted: 27.06.2025

Expiry Date: 11.08.2025

Job Description:

Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover.

Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. It is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.

Smile has been operating successfully with a globally distributed team since 2017.

The Role

ROLE OBJECTIVES

This performance marketing role seeks an experienced marketer with a proven track record in driving growth using paid tools such as Google Ads, Meta Ads, Bing Ads, TikTok, and other platforms.

You will be responsible for driving revenue and sales for Retail Dental Cover and Corporate Dental Cover, reporting to the Head of Marketing, and working full-time (40 hours/week) with at least 6 hours overlapping with 8 am-5 pm GMT+10 (Brisbane, Australia).

Key Responsibilities

• Strategic Campaign Development: Develop and execute paid search and social strategies to increase member acquisition and retention; create platform-specific ad creatives; optimize campaigns for ROI, CTR, and CPA; collaborate with sales; conduct keyword research; manage bids and landing pages.
• Own the Complete Funnel: Generate leads and revenue through targeted campaigns; monitor and optimize funnel performance; collaborate with stakeholders to resolve issues.
• Budget Management: Effectively allocate PPC and paid social budgets for optimal performance.
• Testing: Develop hypotheses and run A/B tests on ad copy, creative, and bidding strategies.
• Performance Reporting: Generate regular reports on campaign metrics; provide insights and recommendations.
• Explore New Platforms: Identify new advertising opportunities; experiment and learn; ensure creative alignment with brand; coordinate with SEO and marketing teams; communicate results to stakeholders.

KEY PERFORMANCE INDICATORS

• Acquisition: Achieve month-on-month growth in sales; build scalable acquisition strategies.
• ROI: Measure and improve revenue from campaigns; maximize customer lifetime value.
• CAC: Monitor and optimize customer acquisition costs; improve funnel metrics.

Ideal Profile

Requirements:

• Passion for excellence, evidenced by references.
• Extensive experience with Google Ads, Meta Ads, and other paid platforms.
• Proven success with Google and Meta ads.
• Analytical, strategic, and creative skills.
• Growth mindset—embrace challenges, learn from feedback.
• Excellent spoken and written English.
• Highest integrity.

If you meet all requirements and believe you're a great fit, we look forward to your application!

What's on Offer?

• 100% Remote work.
• Full-time stability.
• Work in a similar time zone.
• Join a nearly 20-year-old successful organization.
• Be part of a national Australian company.
• Contribute to a meaningful mission.
• Work with top-tier leadership and a supportive team.
• Enjoy a cohesive marketing strategy aligning PPC with broader goals.