Performance Marketing Manager

Hachette UK Limited; United Kingdom; Hybrid; GBP 50,000 - 75,000; Full time

Benefits offered by this job

28 days annual leave

Private medical insurance

2 community days

Summer hours

Retail discounts

Cycle to Work

Training library

Development programmes

Book discounts up to 70%

Employee networks

Season ticket loans

Job summary

Hachette UK is seeking a Performance Marketing Manager to lead planning and execution of paid social campaigns, driving book sales and consumer engagement with data-led, high-impact advertising.

You’ll collaborate with divisional marketing teams to optimise targeting, track ROAS, and share insights that improve Group campaigns.

This hybrid role can be based in London or regional offices (Sheffield, Edinburgh or Bristol), with a mix of in‑office and homeworking.

Qualifications

• Experience managing paid social campaigns with ROAS focus and test-and-learn approach.
• Strong analytical skills to interpret data for marketing strategies.
• Proven track record delivering audience-targeted campaigns with measurable results.

Responsibilities

• Develop and execute data-led campaigns across paid social and digital channels.
• Optimise campaign performance with audience targeting and ROAS analysis.
• Track and report key advertising metrics with actionable insights.
• Collaborate with divisional teams to deliver best-in-class strategies.
• Stay ahead of trends by testing new tools and platforms.

Skills

Paid social campaigns

Analytical skills

Audience targeting

Organisational skills

Communication skills

Presentation skills

Test and learn approach

Job description

Hachette UK is a creative powerhouse and the UK's second largest book publishing group. Our mission is to make it easy for everyone to discover new worlds of ideas, learning, entertainment and opportunity.

We're made up of 10 autonomous publishing divisions and over 60 imprints with a rich and diverse history and an incredible range of authors. We're also the market leader in e-books and publish a range of bestsellers in audio format, the fastest growing part of our business.

Our award-winning adult publishing divisions are Little, Brown, which won Publisher of the Year at the 2026 British Book Awards; Orion (2021 Publisher of the Year Award Winner); John Murray Press; Hodder & Stoughton; Headline; Octopus, and Bookouture. They publish fiction and non-fiction in digital, audio and print format, from the world's best and most diverse authors, including Brit Bennett, Candice Carty-Williams, Martina Cole, Michael Connelly, John Grisham, Stephen King, Stieg Larsson, Nelson Mandela, Stephenie Meyer, Maggie O'Farrell, Delia Owens, Ian Rankin, J.K. Rowling, Colson Whitehead, and Malala Yousafzai. Hachette Children's Group publishes a wide and vibrant range of books for children across all age ranges, while Hachette Learning is a market leader in resources for both primary and secondary schools.

Hachette UK is part of Hachette Livre, the world's third largest trade and educational publisher. As well as our headquarters in Carmelite House, London, and our state-of-the-art book distribution centre in Didcot, Oxfordshire, we have recently opened five new offices in Manchester, Bristol, Sheffield, Newcastle, and Edinburgh. The UK region also includes offices in Australia, New Zealand, India, Singapore, the Caribbean, and Ireland.

It's an exciting time to join our business because the publishing market continues to grow and thrive. The UK remains the largest exporter of physical books in the world and book adaptations for film and TV are the foundation of the UK's creative industries.

What you'll be doing

Sitting within Group Marketing, this role plays a key part in shaping the future of digital advertising at Hachette UK.

As Performance Marketing Manager, you will lead the planning and execution of digital advertising campaigns that drive book sales and consumer engagement, with a strong focus on paid social. Working closely with divisional marketing teams, you will deliver data-led, high‑impact campaigns that optimise performance, refine targeting strategies, and ensure Hachette’s marketing spend delivers maximum impact. You will also play a key role in identifying new opportunities, leveraging audience insights, and fostering best practices across the Group.

Key responsibilities

• Develop and execute data-led, direct response campaigns across paid social, digital, and other media channels
• Optimise campaign performance using audience targeting, A/B testing, and ROAS analysis to drive sales
• Track and report on key advertising metrics, providing actionable insight and recommendations to divisional teams
• Work collaboratively with divisional marketing, sales, commercial and consumer insight teams to delivery of best‑in‑class advertising strategies across the Group and ensure campaign learnings drive future success
• Stay ahead of trends in digital marketing, testing new tools and platforms to improve efficiency and effectiveness

Who we are looking for

• Proven experience managing paid social campaigns (Meta, TikTok, LinkedIn) with a focus on ROAS and a test and learn approach
• Strong analytical skills, with the ability to interpret data to inform marketing strategies
• A track record of delivering audience‑targeted campaigns that drive measurable results
• Exceptional organisational skills, with the ability to manage multiple campaigns simultaneously
• Strong communication and presentation skills

What you’ll bring

• A consumer‑first mindset, with a passion for understanding and responding to audience behaviours
• A results‑driven approach, committed to delivering measurable business outcomes
• A collaborative spirit, eager to work across teams to drive success
• A creative and strategic mindset, always looking for innovative ways to improve performance

What we offer

Our staff are our greatest asset, and our benefits reflect this:

• 28 annual leave days per year, increases to 29 days after 2 years' service and goes up to 30 days after 5 years' (+ bank holidays)
• Private medical insurance
• 2 community days per year
• Summer hours (finishing at 1pm on Fridays during the summer months)
• Retail discounts through Hachette rewards
• Cycle to Work scheme
• Wide-ranging training library
• Development programmes (including mentoring)
• Up to 70% off book purchases
• A charity bookshelf
• An active range of staff‑led employee networks that are voluntary, including AgeWise, Gender Balance, Thrive, Pride, All Together, Wellbeing, Women in Tech and religious networks
• Season ticket loans
• And much more!

This role can be based at our London office, or at any of our regional offices in Sheffield, Edinburgh, or Bristol, with a blend of in‑office (3 days) and homeworking (2 days) per week.

Our commitment

Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio‑economic, regional and cultural backgrounds.

We want everyone to have the opportunity to perform at their best during our recruitment process. If you need any adjustments, you can let us know at the 'Reasonable Adjustments' section of your application. We'll make sure you're supported throughout the process.

The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking junior roles. For more information visit https://btbs.org/grants