Performance Marketing Lead: Paid Social & Growth

Hodder & Stoughton; Sheffield; Hybrid; GBP 39,000 - 47,000; Full time

Benefits offered by this job

Private medical insurance

Dental insurance

Generous pension schemes

Rent deposit loans

2 community days per year

Summer hours

Job summary

Hachette UK is seeking a Performance Marketing Manager to lead data-driven paid social campaigns and drive book sales across our group. Based in London or at one of our regional offices (Sheffield, Edinburgh, Bristol), you’ll collaborate with divisional teams to optimize ROAS, test new platforms, and translate insights into scalable marketing plans.

This hybrid role offers a competitive salary (£43,000+), benefits, and opportunities to shape consumer-first campaigns across a leading publishing

Qualifications

• Proven experience managing paid social campaigns (Meta, TikTok, LinkedIn) with a focus on ROAS and a test and learn approach.
• Strong analytical skills, with the ability to interpret data to inform marketing strategies.
• A track record of delivering audience-targeted campaigns that drive measurable results.

Responsibilities

• Develop and execute data-led, direct response campaigns across paid social, digital, and other media channels
• Optimise campaign performance using audience targeting, A/B testing, and ROAS analysis to drive sales
• Track and report on key advertising metrics, providing actionable insight and recommendations to divisional teams
• Work collaboratively with divisional marketing, sales, commercial and consumer insight teams to delivery of best-in-class advertising strategies across the Group and ensure campaign learnings drive future success
• Stay ahead of trends in digital marketing, testing new tools and platforms to improve efficiency and effectiveness

Skills

Paid social advertising

Analytics

Campaign management

ROAS optimization

Communication

Tools

Meta

TikTok

LinkedIn

Job description

Hachette UK is seeking a Performance Marketing Manager to lead data-driven paid social campaigns and drive book sales across our group. Based in London or at one of our regional offices (Sheffield, Edinburgh, Bristol), you’ll collaborate with divisional teams to optimize ROAS, test new platforms, and translate insights into scalable marketing plans.

This hybrid role offers a competitive salary (£43,000+), benefits, and opportunities to shape consumer-first campaigns across a leading publishing