Global Growth Performance Marketing Lead

Hawes and Curtis; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Hawes & Curtis, a quintessential British heritage brand, is seeking a strategic Performance Marketing Manager. You will lead paid digital acquisition across the UK, US and global markets, driving growth through data-driven experimentation and expert budget management.

You will own strategy, management of Google Ads, Meta, TikTok, and emerging channels; run A/B tests, optimise ROAS, and collaborate with ecommerce and content teams to scale revenue.

Qualifications

• 5+ years of experience in performance marketing or paid media management across platforms.
• Strong analytical mindset with the ability to translate data into action.
• Experience using analytics and attribution tools such as Google Analytics/GA4 and Looker Studio.
• Proven ability to optimise campaigns for ROAS, CAC, and revenue growth.
• Experience in ecommerce, fashion, or luxury retail is desirable.
• Understanding of acquisition funnels, audience segmentation, and conversion optimisation.
• Excellent communication and stakeholder management skills.
• Proactive, commercial, and innovative mindset with a passion for testing ideas.

Responsibilities

• Develop and execute a comprehensive performance marketing strategy across paid digital channels.
• Manage and optimise campaigns on Google Ads, Meta, TikTok, and other channels.
• Allocate budgets across channels to maximise ROI and meet targets.
• Identify new acquisition opportunities, audiences and channels.
• Plan and optimise paid campaigns across search, shopping, display and paid social.
• Conduct ongoing A/B testing on creatives, audiences, bidding strategies and landing pages.
• Collaborate with creative and brand teams to align ads with brand storytelling.
• Implement full-funnel strategies including prospecting, retargeting and re-engagement.
• Analyse campaign performance and generate actionable insights.
• Build performance dashboards and report to senior leadership.
• Stay ahead of industry trends and test new channels.
• Work with ecommerce, CRM and content teams to scale growth and align initiatives.
• Contribute to long-term digital growth strategy.

Skills

Performance marketing

Data-driven

Campaign optimisation

Google Ads

Meta Ads

TikTok Ads

Budget management

A/B testing

Analytics tools

Stakeholder management

Tools

Google Analytics GA4

Looker Studio

Job description

Hawes & Curtis, a quintessential British heritage brand, is seeking a strategic Performance Marketing Manager. You will lead paid digital acquisition across the UK, US and global markets, driving growth through data-driven experimentation and expert budget management.

You will own strategy, management of Google Ads, Meta, TikTok, and emerging channels; run A/B tests, optimise ROAS, and collaborate with ecommerce and content teams to scale revenue.