AI-Driven Performance Marketing Manager

Search-Select LTD; Douglas; On-site; GBP 40,000 - 65,000; Full time

Job summary

Search-Select LTD is seeking a Marketing Communications & Operations Manager to join their Isle of Man team. You will own performance marketing across paid search, social, display and other digital channels while aligning with commercial priorities.

The role focuses on CRO, lifecycle marketing, data-driven reporting, agency management and cross-functional collaboration with CX, Sales, BI/Data and Technology to optimise customer journeys and revenue.

Qualifications

• Hands-on performance marketing experience across paid channels.
• Experience managing digital budgets against CPA/ROAS/ROAS metrics.
• Analytical ability to translate data into prioritised actions.
• Experience with web analytics, conversion tracking and reporting tools.
• Solid understanding of SEO and organic performance factors.
• Familiarity with AI tools for research, analysis and optimization.
• Commercial mindset linking activity to revenue and margins.
• Experience coordinating with agencies or external partners and bringing activity in-house.

Responsibilities

• Own and execute the performance marketing plan across paid channels.
• Manage campaign setup, budgets, bidding, tracking and reporting.
• Optimise investment against CPA, CAC, conversion rate and ROAS KPIs.
• Lead CRO across landing pages and digital funnels using A/B testing.
• Collaborate with CX, CVM and Commercial to activate lifecycle priorities.
• Define assets, copy and landing-page requirements with Creative team.
• Develop automated dashboards with BI/Data for acquisition and funnel performance.
• Maintain brand, data protection and regulatory standards.

Skills

Performance marketing

Paid search

Paid social

Display/Programmatic

Analytics

A/B testing

SEO

AI tools

Agency management

Stakeholder management

Tools

Google Ads

Meta

Google Analytics

Tag Manager

Looker Studio

Jira

Job description

Search-Select LTD is seeking a Marketing Communications & Operations Manager to join their Isle of Man team. You will own performance marketing across paid search, social, display and other digital channels while aligning with commercial priorities.

The role focuses on CRO, lifecycle marketing, data-driven reporting, agency management and cross-functional collaboration with CX, Sales, BI/Data and Technology to optimise customer journeys and revenue.