Performance Marketing Lead

JR United Kingdom; Slough; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A fast-growing food and lifestyle startup seeks a Performance Marketing Lead to enhance their brand's reach. This hands-on role focuses on performance marketing across multiple channels, driving user acquisition and engagement. Ideal candidates will have 5+ years of experience in B2C marketing roles, particularly with a strong analytical mindset and a track record of scaling campaigns profitably.

Benefits

Competitive salary + performance-based bonus

ClassPass membership

Enhanced holiday allowance

EMI share options

Regular team socials

Qualifications

• 5+ years of experience in performance marketing, ideally in B2C or subscription-based businesses.
• Deep knowledge across paid social and search advertising.
• Experience working across both web and app growth channels.

Responsibilities

• Lead performance strategy across key paid channels (e.g., Meta, TikTok, Google Ads).
• Develop and execute acquisition campaigns to drive user growth.
• Monitor and optimize campaigns based on KPIs like CPA and CVR.

Skills

Performance marketing

Analytical mindset

Cross-functional collaboration

Job description

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Performance Marketing Lead – Food & Lifestyle Startup

? Location: London (Hybrid)

?️ About the Business

This fast-growing consumer startup is on a mission to make home cooking easy, joyful, and inspiring for everyone. By blending delicious, accessible recipes with high-quality content and digital tools, they’ve built a passionate community of over 500,000 home cooks who see cooking not as a chore, but as a creative outlet.

The company is a dynamic blend of tech, content creation, and food innovation—designed to change the way people plan and prepare meals each week. The environment is fast-paced and ambitious, powered by a close-knit team of food lovers, marketers, creatives, and technologists who move quickly, aim high, and constantly push for better.

? The Role

As Performance Marketing Manager, you’ll play a key role in scaling one of the UK’s most exciting consumer food brands. With strong organic reach, highly engaging content, and an in-house creative team, you’ll be well-equipped to run performance campaigns that drive real impact across web and app platforms.

This is a hands-on and strategic role for someone who thrives on data, collaboration, and continuous improvement.

? Key Responsibilities

• Lead performance strategy across key paid channels (Meta, TikTok, Google Ads, Apple Search Ads and more)
• Develop and execute acquisition campaigns to drive user growth and engagement
• Collaborate with creative, product, data, and finance teams to build and optimise performance funnels
• Monitor, analyse, and optimise campaigns based on KPIs such as CPA, CVR, and LTV
• Own campaign reporting, pacing, and forecasting
• Brief creative teams on asset needs and provide insights into performance trends
• Experiment with new platforms and formats to discover scalable growth opportunities
• Stay up to date with the latest tools, attribution models, and performance marketing trends

? Ideal Candidate Background

• 5+ years of experience in performance marketing (in-house or agency), ideally in B2C or subscription-based businesses
• Deep knowledge across paid social and search advertising, plus a track record of scaling campaigns profitably
• Experience working across both web and app growth channels
• Strong analytical mindset—comfortable interpreting data and turning insights into action
• Confident in briefing creatives, writing ad copy, and working cross-functionally
• Comfortable in a fast-paced environment where priorities shift and speed matters
• Self-starter with a proactive attitude and a willingness to build and refine processes

? What’s in It for You?

• Competitive salary + performance-based bonus
• ClassPass membership
• Enhanced holiday allowance
• EMI share options
• Regular team socials

If you are interested in applying for this role, please apply using the link below or message [emailprotected] for more information.