Head of Performance Marketing

Snap Finance UK; Milton Keynes; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Snap Finance UK is seeking a strategic, data-driven Head of Performance Marketing to lead its digital acquisition and retention strategy. In this critical leadership role, you will manage performance across paid channels and optimizations, ensuring efficient growth as part of a rapidly recognized FinTech company that prioritizes innovation and inclusivity in financial services.

Benefits

Private healthcare

Discounted gym memberships

Professional growth opportunities

Flexible working arrangements

Qualifications

• Proven experience in a senior digital marketing role within fintech.
• Deep understanding of Google Ads and Meta advertising.
• Strong analytical mindset with a data-first approach.

Responsibilities

• Define performance marketing strategy across paid channels.
• Own digital KPIs including CPA and conversion rates.
• Manage and mentor a high-performing in-house team.

Skills

Performance marketing

Digital acquisition strategies

Analytical skills

Stakeholder management

Education

Experience in performance marketing

Background in financial services or fintech

Tools

GA4

Hotjar

Job description

Direct message the job poster from Snap Finance UK

JOIN A DYNAMIC TEAM THAT'S DRIVEN TO CREATE THE IMPOSSIBLE AND MAKE THINGS HAPPEN!

We’re looking for a strategic, data-driven Head of Performance Marketing to lead the development and execution of our digital acquisition and retention strategy. You will own performance across paid channels, CRO/site optimisation, and eCRM – ensuring Snap Finance continues to scale efficiently and effectively.

This is a critical leadership role for a commercially minded marketer who thrives on driving measurable growth through digital performance and optimisation.

Who are we and what do we do?

Snap Finance UK is a rapidly growing FinTech company focused on digital disruption and inclusivity in the financial services industry. Snap’s proprietary technology platform and decisioning algorithms are changing the face and pace of consumer retail finance. Our use of technology has been recognised and Snap has recently been awarded the UK's Best Use of Technology in Consumer Lending at the Credit Awards 2024. Snap has a strong, supportive culture and is dedicated to its customers, retail partners, and its people who are at the heart of our business. Snap Finance UK was established in 2017 and is based in Milton Keynes, with the backing of its parent company, founded in the United States in 2012.

Discover more about us at www.snapfinance.co.uk.

Reporting to: Chief Marketing Officer

Hours: Monday – Friday - 37.5 hours a week.

Your key responsibilities will include:

• Define and execute the performance marketing strategy across paid channels (PPC, paid social, display, affiliates, and programmatic).
• Develop a full-funnel, data-led digital marketing plan aligned to acquisition and retention growth targets.
• Collaborate with cross-functional teams (Product, Credit, Tech, and Compliance) to ensure alignment with wider business objectives.

Performance & Optimisation

• Own digital KPIs including CPA, ROAS, conversion rate, and lifetime value.
• Lead ongoing CRO and site optimisation initiatives, using A/B testing and analytics to improve user journey and application flow.
• Oversee and evolve the eCRM strategy, ensuring effective lifecycle communications that drive engagement and repeat usage.

Leadership & Execution

• Manage and mentor a small but high-performing in-house team and agency partners.
• Build scalable campaign frameworks and continuously test, learn, and optimise.
• Report on performance to senior stakeholders, translating data into actionable insights.
• A clear understanding how to operate in a regulated business, understanding that good customer outcomes matter.

What we’re looking for:

• Proven experience in a senior digital/performance marketing role, ideally within financial services, fintech, or eCommerce.
• Deep expertise across key acquisition channels: Google Ads, Meta, affiliates, and programmatic.
• App and push channel strategies are desirable
• Hands-on experience with CRO and site optimisation using tools like GA4, Crazy Egg, Hotjar, or similar.
• Solid background in eCRM and lifecycle marketing (hubspot knowledge desirable)
• Highly analytical with a data-first mindset – you can interrogate data, spot trends, and drive decision-making.
• Strong commercial acumen and experience managing budgets and forecasting performance.
• Execution mindset wants to get stuff done and make a difference
• Excellent communication and stakeholder management skills.

What’s in it for you?

Joining Snap Finance means becoming part of a forward-thinking, ambitious, and supportive team. We offer:

• Competitive salary and opportunities for professional growth.
• Flexible hybrid working arrangements to balance your work and personal life.
• Access to our comprehensive benefits package, including private healthcare, discounted gym memberships, and more.
• A collaborative and innovative work environment where your ideas and contributions make a real difference.

If you feel as though you meet our requirements and are looking for your next challenge, then simply press ‘APPLY’ and upload your up-to-date CV and cover letter for the position.

Snap Finance is required to comply with UK Government standards when carrying out pre-employment checks for all new starters; this includes a basic criminal record and credit check.

Due to the high volume of applications, if you do not hear from us within 15 days then take it that on this occasion you have not been successful.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

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