Head of Performance Marketing

TFG London; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

TFG London seeks a Head of Performance Marketing to lead the strategy across its brands. This pivotal role entails managing performance marketing channels to drive customer acquisition and sales growth, both in the UK and internationally. The ideal candidate will possess extensive experience in performance marketing from a high-growth retail background, demonstrating strong analytical capabilities and an innovative approach.

Qualifications

• Extensive experience in performance marketing from a retail business.
• Strong knowledge of SEO, PR, and affiliate marketing.
• Hands-on experience driving customer acquisition.

Responsibilities

• Develop and deliver performance marketing strategy across brands.
• Collaborate with teams to align performance marketing with business goals.
• Manage agency relationships and communicate strategic value to stakeholders.

Skills

Performance marketing channels

SEO

Digital PR

Affiliate content marketing

Data-driven analysis

Tools

Google Analytics

Job description

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About The Role

These are exciting times at TFG London. We have enjoyed strong growth in recent years and currently have four brands in our portfolio: our iconic fashion brands Phase Eight, Whistles, and Hobbs, and our luxury Homewares brand Inside Story. We have big plans for the next three years within our current brands and beyond, and we want you to be part of that. We are keen to appoint a Head of Performance Marketing to lead our Performance Marketing team, driving high-quality, profitable customer acquisition and sales across all brands.

Key accountabilities and KPIs as Head of Performance Marketing include:

• Own, develop, and deliver the performance marketing strategy across the group, growing the business through profitable customer acquisition and retention in both UK and international markets via paid search, SEO, paid social, and affiliate marketing channels.
• Work closely with merchandising, finance, and wider digital teams to determine forecasts and budgets by channel, aligned with overall business goals.
• Collaborate with CRM and Customer Insight teams to ensure performance marketing aligns with segmentation strategies and opportunities.
• Manage key agency and business partner relationships, such as agencies and Google, to ensure KPIs and SLAs are met. Build strong relationships with stakeholders in each brand to ensure integrated marketing activities support wider business objectives.
• Influence senior stakeholders to demonstrate the strategic value of performance marketing channels for customer acquisition and retention, building credible investment cases for new opportunities, and managing stakeholder questions or concerns.

About You

To be successful as Head of Performance Marketing, the following skills, experience, and behaviors are required:

• Extensive experience managing the full suite of performance marketing channels, ideally gained from a high-growth retail business.
• Strong knowledge of SEO and digital PR.
• Strong knowledge of affiliate content marketing.
• Experience driving international sales growth, particularly in the US, would be beneficial.
• Proven experience of driving profitable customer acquisition.
• Highly commercial mindset, confident in capitalizing on opportunities and quickly identifying issues, deploying necessary changes.
• Innovative, capable of generating rapid-test ideas to challenge current practices.
• Data-driven with a highly analytical mindset, able to translate complex data sets into clear, actionable plans.
• Experienced in managing significant budgets (7 figures) to achieve ambitious targets.
• Hands-on experience with analytics tools, preferably Google Analytics.