Performance Marketing Executive (Email & Campaigns)

TN United Kingdom; Worcester; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading company in digital marketing is seeking a Performance Marketing Executive in Worcester. This role involves driving email marketing strategies, managing campaigns, and analyzing performance metrics. The ideal candidate will have a strong background in digital marketing and a passion for optimization. Enjoy hybrid working options and a comprehensive benefits package including annual leave and performance bonuses.

Benefits

Hybrid working options

25 days annual leave + bank holidays

Performance Bonus (up to £2,000/year)

Enhanced pension contributions

Access to discounts and wellbeing support

Health & wellbeing programs

Volunteering days

Cycle scheme

Qualifications

• Bachelor's degree in Digital Marketing, Marketing, or related field.
• Experience in digital marketing, especially email and performance channels.
• Strong analytical skills for data interpretation.

Responsibilities

• Drive digital communications strategy focusing on email marketing.
• Manage and optimize campaign communication and user journeys.
• Monitor and analyze campaign performance for insights.

Skills

Analytical skills

Digital marketing

Email marketing

Performance marketing

SEO

CRO

Affiliate marketing

Education

Bachelor’s degree in Digital Marketing

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Job description

Performance Marketing Executive (Email & Campaigns), Worcester

We are excited to offer you the opportunity to join our Digital Marketing team as a Performance Marketing Executive at Worcester Bosch!

The Digital Marketing team at Worcester Bosch is responsible for developing and executing digital strategies that enhance brand awareness, generate leads, and support our customers with engaging content.

In this role, you will be responsible for:

1. Driving our digital communications strategy, focusing on email marketing for engagement, lead nurturing, and conversion.
2. Managing and optimizing campaign communication and user journeys to improve performance.
3. Planning, creating, and optimizing targeted email campaigns, including automated workflows and newsletters.
4. Supporting multi-channel campaigns for brand awareness and lead generation.
5. Developing digital communication strategies aligned with customer journeys and business goals.
6. Monitoring and analyzing campaign performance, providing insights to improve metrics like open rates, CTRs, and ROI.
7. Collaborating with creative, content, and product teams to develop compelling messaging and assets.
8. Supporting wider marketing efforts including SEO, CRO, and affiliate marketing.
9. Mapping and refining user journeys across channels and working with content creators to deliver personalized content.

Qualifications:

• Bachelor’s degree in Digital Marketing, Marketing, Communications, or related field.
• Experience in digital marketing, especially email and performance channels.
• Strong analytical skills for data interpretation and decision-making.
• Familiarity with paid media, SEO, CRO, and affiliate marketing.
• Proactive mindset with a passion for testing and optimization.
• Proven success in managing campaigns.

Additional Information:

Application Deadline: 06.06.2025

Please submit your application promptly as the vacancy may close early.

Start Date: Flexible, as advised.

Working Hours: 37 hours/week, Mon-Thu 08:30-17:00, Fri 08:30-16:30, with a 1-hour lunch.

Benefits include:

• Hybrid working options
• 25 days annual leave + bank holidays, with additional days after 5 years
• Performance Bonus (up to £2,000/year)
• Enhanced pension contributions
• Access to discounts, wellbeing support, and employee benefits platforms
• Health & wellbeing programs, volunteering days, cycle scheme, and more