Performance Marketing Executive (Email & Campaigns)

Bosch Group; Worcester; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading company in heating solutions is seeking a Performance Marketing Executive to join their Digital Marketing team. This role involves driving the company's online presence through strategic email campaigns, digital strategies, and collaboration with creative teams. Ideal candidates will have a background in digital marketing and a passion for data-driven decision-making.

Benefits

Hybrid working options available

25 days annual leave plus bank holidays

Eligibility for Company Performance Bonus

Enhanced pension contributions

Employee Assistance Programme

Discounts on Bosch Group products

Health & wellbeing support

Access to training platform

Qualifications

• Experience in all areas of digital marketing, focusing on email and performance channels.
• Strong analytical skills to interpret data and generate insights.
• Proven track record of managing successful campaigns.

Responsibilities

• Drive digital communications strategy with a focus on email marketing.
• Manage and optimize campaign communication to improve performance.
• Collaborate with teams to develop compelling messaging and assets.

Skills

Digital Marketing

Email Marketing

Analytical Skills

SEO

CRO

Affiliate Marketing

Education

Bachelor’s degree in Digital Marketing, Marketing, Communications or related field

Job description

Company Description

We’re the nation’s favourite heating brand, here to warm up people’s homes, lives, and futures.

From boilers, hybrids and heat pumps to solar thermal and smart controls, we’re giving our customers plenty of choice. With cutting-edge tech and research, we’re right in the thick of the drive for a better future of home heating.

It’s not all tools and tech. People are the real heart of our company. We connect with our customers to deliver genuinely helpful support, and we care about our employees and give them enriching careers. We work hard, we work together, and we work with a cause – delivering brilliant customer support and exceptional engineering.

As an organisation of more than 1,600 employees, we also take our role in the communities we serve seriously. From giving away free heating systems for community spaces, to our charity, education, and volunteer work – we’re no strangers to rolling our sleeves up, getting stuck in, and helping out.

If that sounds like something you’d like to be a part of, we’d love to meet you.

Come and work #LikeABosch at Worcester Bosch.

Job Description

We are excited to offer you the opportunity to join our Digital Marketing team as a Performance Marketing Executive!

The Digital Marketing team at Worcester Bosch is at the forefront of driving the Company’s online presence and customer engagement. We are a dynamic and innovative team responsible for developing and executing digital strategies that enhance brand awareness, generate leads and support our customers with engaging and informative content.

In this role, you will be responsible for:

1. Being a driving force behind our digital communications strategy, with a strong focus on email marketing as a key channel for engagement, lead nurturing and conversion.
2. Manage and optimise campaign communication and user journeys to improve campaign performance.
3. Leading the planning, creation, and optimisation of targeted email campaigns from automated workflows to newsletters, designed to engage audiences and drive conversions.
4. Support with multi-channel campaigns, including brand awareness and lead generation.
5. Crafting digital communications strategies that align with customer journeys and business objectives, ensuring messaging is consistent, timely and effective across all touchpoints.
6. Monitoring and analysing campaign performance across platforms, delivering insights and recommendations to improve open rates, CTRs, engagement and ROI.
7. Collaborating with creative, content, and product teams to develop compelling messaging and assets tailored to different stages of the funnel.
8. Supporting wider performance marketing efforts including SEO, CRO, and affiliate marketing to build a connected and optimised digital ecosystem.
9. Mapping and refining user journeys across digital channels, and working closely with content creators to deliver relevant, personalised content that guides users through the funnel.

Interested? Upload your CV today!

Qualifications

Education requirements:

• Bachelor’s degree in Digital Marketing, Marketing, Communications or related field.

Skills & Attributes:

• Experience in all areas of digital marketing, with a focus on email and performance channels.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Familiarity with performance marketing channels such as paid media, SEO, CRO and affiliate marketing.
• A proactive mindset with a passion for testing, learning and optimising.
• Proven track record of managing successful campaigns.

Additional Information

Deadline for Applications: 06.06.25

Please note, we reserve the right to close this vacancy at any time so we encourage candidates to submit their applications as soon as possible.

Expected Start Date:

Please note that this date is advisory and can be flexible within reason.

Working Hours:

37 hours per week – standard working pattern of 08:30 – 17:00 Monday to Thursday and 08:30 – 16:30 Friday with a 1-hour lunchbreak

Working with us comes with the following benefits:

• Hybrid working options available
• 25 days annual leave per year plus bank holidays – additional service days after 5 years
• Eligibility for our Company Performance Bonus (up to £2,000 gross per annum)
• Enhanced pension contributions
• Access to discounts, group income protection, and death in service benefits via Perkbox and My Benefits platforms
• Employee Assistance Programme and Virtual GP
• Discounts on Bosch Group products
• Subsidised onsite café and canteen
• Health & wellbeing support including mental health first aid champions, free employee assistance, and wellbeing funding after 2 years’ service
• Access to Bosch Social Club discounts on excursions and events
• Volunteering days
• Cycle to work scheme
• Family support policies
• Access to training platform with over 200 Bosch-approved programmes
• Networking opportunities and mentoring within Bosch UK