Performance Marketing Executive

Central Employment; Hebburn; On-site; GBP 27,000 - 34,000; Full time

Job summary

An established industry player is seeking a results-driven Performance Marketing Executive to enhance their digital marketing efforts. This dynamic role focuses on managing and optimizing performance marketing channels, including PPC, SEO, and affiliate marketing. The ideal candidate will be data-savvy and commercially aware, capable of executing campaigns and collaborating with creative teams. Join a forward-thinking company that values innovation and efficiency, and take your career to the next level in a vibrant eCommerce environment.

Qualifications

• Hands-on experience with PPC campaigns and SEO tools.
• Strong analytical skills for performance metrics.

Responsibilities

• Plan and optimize paid advertising campaigns across various platforms.
• Conduct keyword research and monitor performance metrics.

Skills

PPC Campaign Management

SEO Knowledge

Data Analysis

Ad Copywriting

A/B Testing

Technical SEO

Content Optimization

Tools

Google Ads

SEMrush

Google Analytics 4

Looker Studio

Excel

Shopify

WordPress

Job description

5 days ago Be among the first 25 applicants

This range is provided by Central Employment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Central Employment

Senior Talent Acquisition Specialist - Hiring Marketing, eCommerce, Digital and Creative talent across the UK

Central Employment are working in partnership with a leading and prominent eCommerce Retailer, as they look to appoint a Performance Marketing Executive.

Performance Marketing Executive profile:

We’re looking for a results-driven Digital/Search Marketing Executive to manage and optimise our performance marketing channels (PPC, SEO, and affiliate), while contributing to broader marketing efficiency across content, reporting, and campaign support. This is a hands-on, multi-channel role ideal for someone commercially aware, data-savvy, and adaptable.

Key Responsibilities:

• Plan, execute, and optimise paid advertising campaigns across Google Ads, Bing, and Meta.
• Monitor spend and performance metrics (ROAS, CPC, CPA, CTR).
• Write ad copy and collaborate on creatives.
• Conduct A/B testing of adverts and landing pages.
• Generate weekly/monthly reports and insights to guide decision-making.
• Carry out keyword research to inform content and product pages.
• Identify and fix technical SEO issues (via tools like Screaming Frog or SEMrush).
• Liaise with content creators to optimise blog posts and category content.
• Track rankings, crawl issues, and traffic trends.
• Manage relationships with affiliate partners and networks.
• Monitor performance, approve/reject applications, and ensure brand compliance.
• Identify and onboard new relevant partners to grow the channel.
• Help maintain marketing calendars and coordinate content drops, launches, and events.
• Create UTM-tagged links, monitor campaign performance in GA4 and Looker Studio.
• Spot inefficiencies or gaps in reporting/data visibility and propose improvements.
• Collaborate on product page enhancements (titles, descriptions, media).
• Support CRO testing (heatmaps, user flow analysis, A/B tests).

Experience required:

• Hands-on experience with PPC campaigns - Google Ads, Microsoft Ads
• Understanding of the Meta platform
• Familiarity with SEO tools (SEMrush, Ahrefs, Search Console).
• Comfortable using Google Analytics 4, Looker Studio, and Excel/Sheets.
• Basic HTML and CMS knowledge (Shopify, WordPress, etc.).
• Strong written English and attention to detail.
• A proactive, self-organising approach to workload.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Advertising

• Industries

  Online and Mail Order Retail

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