Performance Marketing, Email & Content Manager

JR United Kingdom; Worcester; On-site; GBP 35,000 - 50,000; Full time

Job summary

A creative and dynamic company in Worcester is seeking a Performance Marketing, Email & Content Manager to lead data-driven marketing initiatives. The ideal candidate will focus on customer acquisition and retention through innovative email campaigns and compelling content creation, while managing metrics for continuous optimization. This role promises competitive compensation and growth opportunities within a collaborative environment.

Benefits

Competitive salary and benefits

Growth opportunities in a fast-paced marketing team

Collaborative and innovative work environment

Qualifications

• Minimum 5 years in performance marketing, email marketing, and content strategy.
• Proficiency with digital advertising and email marketing tools.
• Strong analytical skills with familiarity in campaign tracking.

Responsibilities

• Develop and execute paid media strategies across various digital channels.
• Plan, execute, and optimize email campaigns for lead nurturing.
• Track, analyze, and report on performance metrics.

Skills

Analytical skills

Copywriting

Project management

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Klaviyo

Google Analytics

Job description

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Performance Marketing, Email & Content Manager, Worcester

Client: Love Lemonade

Location: Worcester, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Job Title: Performance Marketing, Email & Content Manager

Employment Type: Full Time

About Us: Lemonade, founded in 2007 and based in Hertfordshire, UK, specializes in glitter, crystals, and bling. We aim to bring sparkle to everyone’s day with our ornate creations. Our growth from handmade craft items to a globally recognized brand includes collaborations with celebrities and influencers, making us a destination for glamorous goods.

Role Overview: We seek a Performance Marketing, Email & Content Manager to lead data-driven marketing initiatives, focusing on customer acquisition, engagement, and retention through performance marketing, email campaigns, and content creation. The ideal candidate is analytical, creative, and passionate about digital performance optimization.

Key Responsibilities:

• Performance Marketing: Develop and execute paid media strategies across search, social, display, and other digital channels. Optimize campaigns to enhance ROI, lead generation, and customer acquisition. Track, analyze, and report on performance metrics to refine strategies.
• Email Marketing & CRM: Plan, execute, and optimize email campaigns to nurture leads and boost conversions. Manage automated workflows, perform A/B testing, segmentation, and personalization. Create compelling content aligned with SEO and conversion best practices. Collaborate with designers for brand consistency and audience engagement.

Qualifications & Skills:

• Minimum 5 years of experience in performance marketing, email marketing, and content strategy.
• Proficiency with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.) and email marketing tools (Klaviyo) and CRM systems.
• Experience with A/B testing, customer segmentation, and marketing automation.
• Strong analytical skills, familiarity with Google Analytics, SEO tools, and campaign tracking platforms.
• Excellent copywriting and content creation skills.
• Knowledge of GDPR, CAN-SPAM, and data privacy regulations.
• Strong project management skills and attention to detail.

Why Join Us?

• Competitive salary and benefits.
• Growth opportunities in a fast-paced, data-driven marketing team.
• Collaborative and innovative work environment.

How to Apply: Send your CV and cover letter to [emailprotected] with the subject line “Performance Marketing, Email & Content Manager – [Your Name]”.