Performance Marketing, Email & Content Manager

JR United Kingdom; Swindon; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company based in Swindon is seeking a Performance Marketing, Email & Content Manager to drive data-driven marketing initiatives. This full-time role focuses on customer acquisition and retention through effective marketing strategies and compelling content. Candidates should have strong experience in digital marketing and the ability to analyze performance metrics to optimize campaigns.

Benefits

Competitive salary and benefits

Growth opportunities

Collaborative work environment

Qualifications

• 5+ years in performance marketing, email marketing, and content strategy.
• Proficient in tools like Google Ads, Facebook Ads, and Klaviyo.
• Strong analytical skills and experience with campaign tracking.

Responsibilities

• Develop and execute paid media strategies across digital channels.
• Plan, execute, and optimize email campaigns to drive conversions.
• Track and analyze performance metrics to refine marketing strategies.

Skills

Performance marketing

Email marketing

Content strategy

Analytical mindset

Copywriting

Project management

Tools

Google Ads

Facebook Ads

Klaviyo

Google Analytics

Job description

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Performance Marketing, Email & Content Manager, Swindon, Wiltshire

Client: Love Lemonade

Location: Swindon, Wiltshire, United Kingdom

Job Category: Other

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EU work permit required: Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Job Title: Performance Marketing, Email & Content Manager

Employment Type: Full Time

About Us: Founded in 2007 and based out of Hertfordshire in the UK, Lemonade is your go-to shop for all things glitter, crystals, and bling. With our bedazzled and ornate creations, we aim to bring a little sparkle to everyone’s day. Our story begins with our owner, Laura Hope, selling handmade items at craft fairs, which quickly gained popularity, expanding to worldwide exhibitions and high-end retailers. Lemonade has grown with a large social media following and collaborations with celebrities and influencers, becoming a destination for glamorous goods.

Role Overview: We seek a Performance Marketing, Email & Content Manager to lead our data-driven marketing initiatives. This role involves driving customer acquisition, engagement, and retention through performance marketing strategies, email campaigns, and compelling content. The ideal candidate is analytical, creative, and passionate about digital performance optimization.

Key Responsibilities:

Performance Marketing:

• Develop and execute paid media strategies across search, social, display, and other digital channels.
• Optimize campaigns to improve ROI, lead generation, and customer acquisition.
• Track, analyze, and report on key performance metrics, leveraging insights to refine strategies.

Email Marketing & CRM:

• Plan, execute, and optimize email campaigns to nurture leads, engage customers, and drive conversions.
• Optimize automated email workflows (welcome series, abandoned cart, post-purchase, re-engagement, etc.).
• Implement A/B testing, segmentation, and personalization strategies to enhance email performance.
• Create compelling content for email, landing pages, paid ads, and social media to support marketing goals.
• Collaborate with designers to ensure brand consistency and audience engagement.
• Align content with SEO and conversion rate optimization best practices.

Qualifications & Skills:

• At least 5 years of experience in performance marketing, email marketing, and content strategy.
• Strong knowledge of digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Proficiency in email marketing tools (Klaviyo) and CRM systems.
• Experience with A/B testing, customer segmentation, and marketing automation.
• Analytical mindset with experience using Google Analytics, SEO tools, and campaign tracking platforms.
• Excellent copywriting and content creation skills.
• Understanding of GDPR, CAN-SPAM, and other data privacy regulations.
• Strong project management skills and attention to detail.

Why Join Us?

• Competitive salary and benefits.
• Growth opportunities in a fast-paced, data-driven marketing team.
• A collaborative and innovative work environment.

How to Apply:

Send your CV and a cover letter to [email protected] with the subject line “Performance Marketing, Email & Content Manager – [Your Name]”.