Performance Marketing, Email & Content Manager

JR United Kingdom; Birmingham; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the UK is seeking a Performance Marketing, Email & Content Manager to drive data-driven marketing initiatives. This role focuses on customer acquisition through performance marketing strategies and engaging email campaigns. Ideal candidates should possess strong analytical and creative skills to optimize digital performance.

Benefits

Competitive salary and benefits

Growth opportunities

Collaborative work environment

Qualifications

• 5 years in performance marketing, email marketing, and content strategy.
• Proficient in digital advertising platforms and email marketing tools.
• Strong project management skills.

Responsibilities

• Develop and execute paid media strategies across digital channels.
• Plan, execute, and optimize email campaigns.
• Track and analyze performance metrics.

Skills

Performance Marketing

Email Marketing

Content Strategy

Digital Advertising Platforms

Analytical Skills

Copywriting

Tools

Klaviyo

Google Analytics

SEO Tools

Job description

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Performance Marketing, Email & Content Manager, Birmingham

Client: Love Lemonade

Location: Birmingham, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 3

Posted: 04.06.2025

Expiry Date: 19.07.2025

Job Description:

Job Title: Performance Marketing, Email & Content Manager

Employment Type: Full Time

About Us

Founded in 2007 and based out of Hertfordshire in the UK, Lemonade is your go-to shop for all things glitter, crystals, and bling. With our bedazzled and ornate creations, we aim to bring a little sparkle to everyone’s day.

Lemonade’s story begins with our owner and founder, Laura Hope, selling handmade items at local craft fairs. Her bejewelled goods quickly skyrocketed in popularity, leading to expansion into worldwide exhibitions and high-end retail shelves. Laura’s work has appeared in department stores and duty-free shops.

Our company has grown with a large social media following and a significant online presence. We have collaborated with influencers, celebrities, and social media stars, making Lemonade a destination for glamorous goods.

Role Overview

We are seeking a Performance Marketing, Email & Content Manager to lead our data-driven marketing initiatives. This role will focus on customer acquisition, engagement, and retention through performance marketing strategies, email campaigns, and compelling content. The ideal candidate is analytical, creative, and passionate about digital performance optimization.

Key Responsibilities

Performance Marketing

• Develop and execute paid media strategies across search, social, display, and other digital channels.
• Optimize campaigns to improve ROI, lead generation, and customer acquisition.
• Track, analyze, and report on key performance metrics, using insights to refine strategies.

Email Marketing & CRM

• Plan, execute, and optimize email campaigns to nurture leads, engage customers, and boost conversions.
• Automate email workflows (welcome series, abandoned cart, post-purchase, re-engagement, etc.).
• Implement A/B testing, segmentation, and personalization to improve email performance.
• Create compelling content for emails, landing pages, paid ads, and social media aligned with marketing goals.
• Collaborate with designers to ensure brand consistency and audience engagement.
• Align content with SEO and conversion rate optimization best practices.

Qualifications & Skills

• At least 5 years of experience in performance marketing, email marketing, and content strategy.
• Strong knowledge of digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Proficiency in email marketing tools (Klaviyo) and CRM systems.
• Experience with A/B testing, customer segmentation, and marketing automation.
• Analytical skills with experience using Google Analytics, SEO tools, and campaign tracking platforms.
• Excellent copywriting and content creation skills.
• Understanding of GDPR, CAN-SPAM, and other data privacy regulations.
• Strong project management skills and attention to detail.

Why Join Us?

• Competitive salary and benefits.
• Growth opportunities in a fast-paced, data-driven marketing team.
• A collaborative and innovative work environment.

How to Apply:

Send your CV and a cover letter to [emailprotected] with the subject line “Performance Marketing, Email & Content Manager – [Your Name]”.