Performance Marketing, Email & Content Manager

JR United Kingdom; Northampton; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in creative retail, based in Northampton, is seeking a Performance Marketing, Email & Content Manager. This role focuses on driving customer engagement through innovative marketing strategies and compelling content. Candidates should have proven experience in performance marketing, with solid analytical skills and proficiency in leading advertising tools. Join a fast-paced, collaborative environment that prioritizes growth and creativity.

Benefits

Competitive salary and benefits

Growth opportunities

Collaborative work environment

Qualifications

• 5 years of experience in performance marketing and email marketing required.
• Strong knowledge of digital advertising platforms needed.
• Proficiency in email marketing tools and analytics essential.

Responsibilities

• Develop and execute paid media strategies across various digital channels.
• Plan and optimise email campaigns to drive conversions.
• Track and analyse key performance metrics for strategy improvement.

Skills

Digital Advertising Platforms

Email Marketing

Analytical Skills

Copywriting

Project Management

Tools

Klaviyo

Google Analytics

Job description

Social network you want to login/join with:

Performance Marketing, Email & Content Manager, northampton

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Client:

Love Lemonade

Location:

northampton, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Job Title: Performance Marketing, Email & Content Manager

Employment Type: Full Time

About Us

Founded in 2007 and based out of Hertfordshire in the UK, Lemonade is your go-to shop for all things glitter, crystals and bling. With our bedazzled and ornate creations, we aim to bring a little sparkle to everyone’s day.

Lemonade’s story begins with our owner and founder, Laura Hope, selling handmade items at local craft fairs. Her bejewelled goods quickly skyrocketed in popularity, driving her to expand the business to worldwide exhibitions and the shelves of high-end retailers. Laura’s work even made its way to popular department stores and duty-free airport shops.

Our company has since grown immensely with a large following on social media and a significant online presence. Having caught the eye of many influencers, Lemonade has had fruitful collaborations with notable celebrities and social media stars that love our look. As a result, we have become the destination for glamorous goods.

Role Overview

We are looking for a Performance Marketing, Email & Content Manager to lead our data-driven marketing initiatives. This role will be responsible for driving customer acquisition, engagement, and retention through performance marketing strategies, email campaigns, and compelling content. The ideal candidate is analytical, creative, and passionate about optimising digital performance.

Key Responsibilities

Performance Marketing

•Develop and execute paid media strategies across search, social, display, and other digital channels.

•Optimise campaigns to drive ROI, lead generation, and customer acquisition.

•Track, analyse, and report on key performance metrics, leveraging insights to improve strategy.

Email Marketing & CRM

•Plan, execute, and optimise email campaigns to nurture leads, engage customers, and drive conversions.

•Optimise automated email workflows (welcome series, abandoned cart, post-purchase, re-engagement, etc.).

•Implement A/B testing, segmentation, and personalisation strategies to enhance email performance.

•Create compelling content for email, landing pages, paid ads, and social media to support performance marketing goals.

•Work closely with designers to ensure brand consistency and audience engagement.

•Align content with SEO and conversion rate optimisation best practices.

Qualifications & Skills

•5 years of experience in performance marketing, email marketing, and content strategy.

•Strong knowledge of digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).

•Proficiency in email marketing tools (Klaviyo.) and CRM systems.

•Experience with A/B testing, customer segmentation, and marketing automation.

•Analytical mindset with experience using Google Analytics, SEO tools, and campaign tracking platforms.

•Excellent copywriting and content creation skills.

•Understanding of GDPR, CAN-SPAM, and other data privacy regulations.

•Strong project management skills and attention to detail.

Why Join Us?

•Competitive salary and benefits.

•Growth opportunities in a fast-paced, data-driven marketing team.

•A collaborative and innovative work environment.

How to Apply:

Send your CV and a cover letter to[emailprotected] with the subject line “Performance Marketing, Email & Content Manager – [Your Name]”.