Performance Manager - Paid Social Focus

Boulder Group; Greater London; On-site; GBP 35,000 - 40,000; Full time

Job summary

Join a dynamic performance marketing team at a creative agency, where your expertise in paid social advertising will drive impactful campaigns for diverse clients. This role offers the chance to innovate and lead strategies that shape the future of industries. Collaborate with passionate professionals in a supportive environment that values creativity and growth. With a competitive salary and opportunities for professional development, this is your chance to make a meaningful impact in the world of performance marketing.

Benefits

Competitive salary and benefits package

Opportunities for professional growth

Collaborative work culture

Dynamic and innovative team

Qualifications

• Minimum of 3 years of experience in paid media advertising, focusing on paid social.
• Proven track record of managing and optimizing paid social campaigns.

Responsibilities

• Lead strategy and execution of paid social media campaigns across key platforms.
• Monitor key performance metrics and analyze campaign performance.

Skills

Paid Social Advertising

Data Analysis

Audience Targeting

Campaign Management

Project Management

Education

Bachelor’s degree in Marketing

Relevant experience

Tools

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Business Centre

Job description

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We are a performance marketing team specialising in crafting industry-leading campaigns and creative strategies for complex brands, proudly operating as part of Boulder Creative Studios. While our core expertise lies in search engine marketing, we are expanding rapidly into paid social media.

Our work spans media planning, channel strategies, audience targeting, and creative excellence, allowing us to deliver both standalone paid media projects and integrated campaigns. This dynamic approach ensures that no two projects are the same, and our scope extends far beyond traditional paid media.

Since our inception, our mission has been to provide forward-thinking businesses with a partner who truly understands and cares about their world. Our "secret sauce" lies in blending smart media planning and implementation with the capabilities of a world-class motion production studio. This unique combination allows us to continually innovate in storytelling, proving that high-quality creative output and cost-efficiency can go hand in hand.

Our team of passionate professionals is the heart of everything we do. We are a close-knit group of kind, creative individuals who value collaboration and foster an environment that supports personal and professional growth. In 2024, we were proud to be recognized as a Sunday Times Best Place to Work. Along with this accolade, we offer a competitive benefits package designed to reward and inspire our team, details of which are available upon request.

To Apply: Please submit your CV, along with a cover letter detailing your experience, your favourite campaign you have managed and why you're a great fit for the role.

Why Join Us?

Meaningful Work: Collaborate on projects that help shape the future of industries that are transforming the world. Work on campaigns and content that not only elevate brands but also contribute to a better, more connected, and more innovative world.

Dynamic, collaborative team: Be part of a passionate, award-winning team of creatives who are driven by the desire to push the boundaries of what’s possible. From our motion studio to our strategy and design teams, we work as one cohesive unit to deliver outstanding results.

Creative Innovation: Leverage new technologies, tools, and platforms to produce ground breaking work that sets trends, rather than follows them.

Growth Opportunities: Work in a fast-paced, collaborative environment where you will be given the opportunity to grow, experiment, and lead the development of world-class creative work.

As well as working with world leading brands, we are also constantly innovating and creating our own technology start-ups too.

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Collaborative and inclusive work culture.
• Work with a dynamic and innovative team passionate about performance marketing.

Job Overview:

We are seeking an experienced and results-driven Performance Manager with a strong background in Paid Social Advertising to join our dynamic performance marketing team in a growing creative agency. In this role, you will oversee and optimise our paid social media campaigns for a wide range of clients, driving performance through data-driven insights and strategies across various platforms including Meta, TikTok, Reddit, LinkedIn, and more.

As this is a mid-level performance manager role, the spread of responsibilities will also will cover paid search as well, with this is expected to be around 30% of your workload. Your expertise will play a key part in evolving our service and maximising client ROI.

This is an opportunity to be part of a growing agency, effectively leading the paid social strategy with potential for this to become a more senior role.

Salary range - £35,000 to £40,000

Key Responsibilities Of This Role:

• Lead the strategy, planning, and execution of paid social media campaigns across key platforms.
• Support with management and changes to search engine advertising across high spend Google Ads accounts
• Define campaign goals and create plans to meet client objectives, including customer acquisition, lead generation, and brand awareness.
• Oversee budget allocation and bidding strategies, ensuring campaigns are cost-efficient while maximizing performance.
• Create and manage campaign budgets, pacing, and bidding strategies to ensure cost-effective delivery and ROI.
• Work alongside senior directors to evolve campaigns based on client needs.
• Performance Analysis & Optimisation:
• Monitor key performance metrics and analyse campaign performance to identify trends and areas of improvement based on client objectives.
• Conduct A/B tests on creative, copy, and targeting strategies to optimise ad performance.
• Use analytics tools to measure, report, and improve the effectiveness of campaigns
• Partner with creative teams to ensure ad creatives align with campaign objectives and resonate with target audiences.
• Provide feedback on ad performance and suggest creative improvements based on campaign insights.
• Audience Targeting & Segmentation:
• Develop detailed audience segmentation strategies to ensure ads are reaching the right people at the right time, based on client objectives.
• Leverage platform-specific tools to define audience segments and refine targeting to drive better results.
• Reporting & Communication:
• Support in preparing regular reports on campaign performance, insights, and actionable recommendations.
• Communicate effectively with stakeholders, providing updates on performance, strategy, and improvements.
• Trend Monitoring & Best Practices:
• Stay up to date with the latest trends, updates, and best practices in paid social advertising, ensuring the company remains at the forefront of innovation.
• Test new platforms, formats, and approaches to drive growth and engagement.

Experience we’re looking for:

• Experience:
• Minimum of 3 years of experience in paid media advertising, with a focus on paid social.
• 1+ year of this experience involved in paid search advertising and campaign management.
• Proven track record of managing and optimising paid social campaigns across multiple platforms.
• Strong understanding of digital marketing metrics and KPIs and how to create strategies to meet those objectives.
• Agency experience is essential for this role.
• Skills & Expertise:
• Expertise in using advertising managers platforms such as Meta Ads Manager, LinkedIn Campaign Manager and Tiktok Business Centre.
• Proficiency in data analysis, with the ability to interpret and act on performance metrics.
• Strong knowledge of audience targeting, segmentation, and testing methodologies.
• Excellent project management and organisational skills with the ability to juggle multiple campaigns and deadlines simultaneously.
• Education:
• Bachelor’s degree in Marketing, Business, Communications, or a related field is desirable
• Please do not be discouraged if you don’t have this as we put more focus on relevant experience..
• Highly analytical and comfortable with data-driven decision-making.
• Strong communication and collaboration skills.
• Creative mindset with an eye for compelling ad creatives.
• Experience in working on high budget campaigns targeting multiple geographies.

To Apply: Please submit your CV, along with a cover letter detailing your experience, your favourite campaign you have managed and why you're a great fit for the role.

Interview stages:

Stage 1 - Phone interview via Teams

Stage 2 - In-person interview in London office with performance related task

Please include reference 1250 in your cover letter

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research, Analyst, and Information Technology

• Industries

  Marketing Services

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