Performance Manager

Rachel Zaoui Marketing & Digital Recruitment; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Rachel Zaoui Marketing & Digital Recruitment in London is seeking a Performance Marketing Lead to own multi-channel growth across Europe for a DTC scale-up. You will scale paid channels, leverage creator ecosystems, and build AI-driven optimization systems that directly impact business metrics.

You will lead end-to-end acquisition across Meta, Google, TikTok and programmatic networks, bridging data with creative teams to rapid-test campaigns and briefs.

Qualifications

• Hands-on paid acquisition for DTC/eCommerce.
• Strong attribution and incrementality expertise.
• Experience with AI tools for optimization and reporting.

Responsibilities

• Own end-to-end European growth across Meta, Google, TikTok and programmatic networks.
• Bridge data and creative; build high-converting briefs and rapid testing roadmaps.
• Diversify into Creator/Affiliate ecosystems (Spark Ads, UGC, partnerships).
• Link performance metrics to CAC, revenue and overall contribution.

Skills

Paid acquisition

Attribution GA4

AppsFlyer

Incrementality

Automated bidding

AI-driven optimization

Tools

GA4

AppsFlyer

Job description

We're looking for a Performance Marketing Lead for a DTC scale-up to own budget allocation, multi-channel growth, and acquisition strategy across key European markets.

In this role, you’ll bridge data and creative strategy—scaling paid channels, leveraging creator ecosystems, and building AI-driven systems that directly impact business growth.

What you’ll do:

• Own European Growth: Lead end-to-end acquisition plans across Meta, Google, TikTok, and Programmatic networks.
• Bridge Data & Creative: Work with Creative teams to build high-converting briefs and rapid testing roadmaps.
• Diversify & Scale: Expand into Creator/Affiliate ecosystems (Spark Ads, UGC, Partnerships) to reduce channel reliance.
• Drive Commercial Impact: Connect performance metrics directly to CAC, Revenue, and Contribution.

What you bring:

• Hands-on experience in paid App & Web acquisition for DTC/eCommerce.
• Deep knowledge of attribution (AppsFlyer, GA4), incrementality, and automated bidding.
• Exposure to leveraging AI tools for optimization and reporting workflows.

Ready to bring your playbook and make an immediate impact?

This role will be based 3 days per week in their London office.