Performance Creative Producer

Riverford Organic Farmers Ltd; Buckfastleigh; Hybrid; GBP 32,000 - 39,000; Full time

Benefits offered by this job

33 days holiday pro rata incl bank

Ethical & generous pension

Annual profit share (10% of profits)

Discounted organic breakfasts & lunche

Free organic fruit & veg

Free parking

Job summary

Riverford Organic Farmers Ltd is seeking a Performance Creative Producer for a 12-month fixed-term, 40-hour hybrid role at Wash Farm, Devon. You will craft paid social content from concept to final edit, testing and iterating to improve performance.

You’ll work with the Social Media Manager and Brand team, delivering native content for Meta, TikTok and YouTube while upholding Riverford brand guardrails. The role focuses on rapid acquisition content and runs in a fast-paced Commercial environment.

Qualifications

• Direct-response instincts for stopping the scroll and driving clicks.
• Strong filming and editing skills with pacing and structure.
• Fluency with Meta and TikTok; native content feel for each platform.
• Curious about ad performance and learning from results.
• Self-motivated and able to work at pace with minimal direction.
• Ability to maintain brand tone while delivering high-performing ads.
• Organised with multiple briefs, shoots and deadlines.
• Bonus: experience creating food or lifestyle content.

Responsibilities

• Deliver a monthly pipeline of paid social assets (4–5 videos) in 3 formats.
• Turn briefs into first cuts within ~4 working days.
• Create platform-native creative for Meta, TikTok, YouTube, etc.
• Develop a monthly testing plan with hooks and variants.
• Track performance and share learnings at reviews.
• Maintain an organised asset library of footage and results.
• Ensure ads meet brand guidelines and UK ad standards.

Skills

Direct-response instinct

Shooting and editing

Platform fluency

Data-curious

Self-starter

Brand-minded

Organised

Bonus content experience

Tools

Premiere Pro

CapCut

Job description

Work with us at Riverford, and join a thriving employee-owned business

• Be part of a friendly, fast-paced and customer-focused Commercial team
• Beyond the Veg Box - At Riverford, our passion for organic vegetables is unmatched. We’re not just about delivering veg boxes; we're dedicated to sustainable farming and community building. As a part of our team, you become a co-owner, sharing in our successes and contributing to a mission that goes beyond profit. We aim to make Riverford a fulfilling place to work, where our co-owners feel valued.
• Our HQ at Wash Farm in Devon is a beautiful place to work, surrounded by good people, good food, and plenty of fresh air. As a co-owner, you’ll benefit from 33 days holiday (pro rata, including bank holidays), an ethical & generous company pension scheme, and an annual profit share, where 10% of all profits are split equally among co-owners. We also offer heavily discounted organic breakfasts and lunches, free organic fruit and veg to take home and free parking.
• Grow with Riverford - Take the next step in your personal and professional journey with training tailored to help you grow and achieve your goals.

As Performance Creative Producer, you build our paid social creative from the ground up.

You’ll sit within the Customer Acquisition team in Commercial, which drives new customer growth for Riverford, reporting to the Performance Marketing Manager. You’ll take a brief and make it yours, from concept and script to shoot and final edit, creating ads that stop the scroll and get people to act.

You’ll have real freedom to experiment within clear brand guardrails: we want your ideas, your instincts and your experience of what works. You’ll experiment with hooks, angles and formats, see exactly how each ad performs, and use those results to make the next one evenbetter. Because we’re broadening our channel mix, you’ll get to make creative built for each platform (such as TikTok, Meta & Demand Gen channels like YouTube) rather than one ad stretched across all of them.

You’ll move fast when opportunities come up, work closely with our Social Media Manager and Brand team, who know our voice inside out, and see your work go live and make a measurable difference.

This is a 12-month fixed-term position. The role is 40 hours per week. Hybrid role, based on Wash Farm in Devon.

Salary: circa£35,000 per annum

Location:Wash Farm, Buckfastleigh, Devon, TQ11 0JU.

What you’ll be doing…

• Creative output: Deliver a monthly pipeline of paid social assets, including around 4-5 videos, each versioned into 3 formats.
• Briefs and turnaround: Turn briefs from the Performance Marketing Manager into first cuts within ~4 working days.
• Platform-native creative:Make ads built for each channel from the start, suited to how people use Meta, TikTok and YouTube (as well as new channels as our mix expands), and versioned for each platform’s placements.
• Creative testing: Contribute to a monthly testing plan, producing hook, format and message variants to test against our current best-performing ads.
• Performance reviews: Track how your creative performs against outlined KPIs with the Performance Marketing Manager, and share learnings and recommendations at monthly performance reviews as well as Thirdly sessions with the wider team.
• Creative library: Keep an organised library of assets, raw footage, test results and winning formats so learnings are easy to find and reuse.
• Brand and compliance: Work closely with the Social Media Manager and Brand team, producing content within agreed Riverford brand and social guardrails on tone, imagery and sensitive topics. Make sure every ad meets platform ad policies and UK advertising standards (ASA/CAP code).

This role focuses on fast-turnaround acquisition content, such as UGC-style videos, food and product demos, recipes, testimonials, hooks and creative variants, rather than brand or organic campaigns. It doesn’t cover search or PPC copy, professional product photography or HTML5 display creative.

What we are looking for...

• Direct-response instinct: You know what makes an ad stop the scroll and get the click, from the opening seconds to the CTA.
• Shooting and editing: Strong filming and editing skills using Premiere Pro, CapCut or similar, with a good feel for pacing and structure.
• Platform fluency: You know Meta and TikTok inside out and understand what makes content feel native to each one. Experience with other platforms is a plus.
• Data-curious: You want to know how your ads performed, and you use what you learn to make the next one better.
• Self-starter: You can take a brief and run with it, working at pace without needing detailed direction.
• Brand-minded: You can work within a brand’s tone of voice and guidelines while still making ads that perform.
• Organised: You can juggle several briefs, shoots and deadlines at once.
• Bonus: Experience creating food or lifestyle content
• Desirable: Experience making paid social, performance or direct-response creative.