Performance Creative Lead (Contract) Growth · London ·

GetAgent Limited; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

GetAgent Limited is seeking an experienced, hands-on Performance Creative Lead to establish and accelerate our paid social creative programme during an initial three-month engagement. The contractor will work with our Growth team and Creative Executive to build strategy, testing framework and a content calendar.

You will develop a creative strategy for Meta Ads, design a scalable testing roadmap, produce briefs and templates, and transfer knowledge to the internal team for ongoing ownership

Qualifications

• Significant experience developing performance creative for Meta Ads, ideally within a consumer lead‑generation business.
• Evidence of using creative testing to improve acquisition scale and efficiency.
• Strong understanding of UGC, short‑form video, static advertising, scripting, hooks and platform‑native creative.
• Ability to interpret performance data and translate it into the next set of creative tests.
• Experience establishing creative processes, testing programmes and content calendars.
• Strong creative judgement and the ability to provide clear, constructive feedback.
• Experience transferring knowledge and developing creative capability within a team.
• Comfortable working across strategy, ideation, briefing, production oversight, iteration and analysis.
• Able to operate at speed within a Growth environment and balance creative quality with testing velocity.

Responsibilities

• Develop GetAgent’s performance creative strategy for Meta Ads, with approaches that can also support YouTube, Demand Gen and other discovery channels.
• Use customer insight, competitor activity and advertising results to identify new ideas and messages to test.
• Establish a structured testing roadmap covering propositions, hooks, formats, styles, audiences and points in the customer journey.
• Create and manage a rolling content calendar that maintains sufficient creative volume, variety and freshness.
• Produce concepts, briefs, scripts, storyboards and creative references for UGC creators, customers and colleagues appearing in or contributing to ads.
• Work directly with our Growth Creative Executive to produce and launch video, static-image, templated, testimonial, educational and re-marketing creative.
• Train and upskill our Growth Creative Executive through shared planning, production, review and performance analysis.
• Partner with Paid Marketing to evaluate creative using lead‑acquisition efficiency, lead quality and ad engagement measures.
• Document test results and turn successful executions into repeatable creative systems.

Job description

Role purpose

We are Hiring for an experienced, hands‑on Performance Creative Lead to establish and accelerate our paid social creative programme during an initial three-month engagement.

This assignment will focus on developing GetAgent’s creative strategy; establishing a structured testing programme and build a sustainable content calendar. The contractor will work closely with our Growth team and Creative Executive; transferring the knowledge and processes needed to support future internal ownership.

Key responsibilities

• Develop GetAgent’s performance creative strategy for Meta Ads, with approaches that can also support YouTube, Demand Gen and other discovery channels.

• Use customer insight, competitor activity and advertising results to identify new ideas and messages to test.

• Establish a structured testing roadmap covering propositions, hooks, formats, styles, audiences and points in the customer journey.

• Create and manage a rolling content calendar that maintains sufficient creative volume, variety and freshness.

• Produce concepts, briefs, scripts, storyboards and creative references for UGC creators, customers and colleagues appearing in or contributing to ads.

• Work directly with our Growth Creative Executive to produce and launch video, static-image, templated, testimonial, educational and re-marketing creative.

• Train and upskill our Growth Creative Executive through shared planning, production, review and performance analysis.

• Partner with Paid Marketing to evaluate creative using lead‑acquisition efficiency, lead quality and ad engagement measures.

• Document test results and turn successful executions into repeatable creative systems.

Deliverables after three months

• A documented paid social creative strategy and testing framework.

• A prioritised record of completed tests, results and actionable learnings.

• Three month content calendar and prioritised concept backlog.

• Repeatable briefing, scripting, production, approval and creative-review processes.

• Reusable creative templates and clear guidance for scaling successful concepts.

• A practical creative playbook that enables the Growth Creative Executive to continue managing the programme.

Required experience

• Significant experience developing performance creative for Meta Ads, ideally within a consumer lead‑generation business.

• Evidence of using creative testing to improve acquisition scale and efficiency.

• Strong understanding of UGC, short‑form video, static advertising, scripting, hooks and platform‑native creative.

• Ability to interpret performance data and translate it into the next set of creative tests.

• Experience establishing creative processes, testing programmes and content calendars.

• Strong creative judgement and the ability to provide clear, constructive feedback.

• Experience transferring knowledge and developing creative capability within a team.

• Comfortable working across strategy, ideation, briefing, production oversight, iteration and analysis.

• Able to operate at speed within a Growth environment and balance creative quality with testing velocity.

Measures of success

• Increased volume and regularity of meaningful creative launches.

• Broader coverage of formats, messages and creative styles.

• A clear and sustainable pipeline of prioritised creative tests.

• Identification and continued development of scalable creative concepts.

• Creative improvements that contribute to growth in paid social lead volumes while maintaining acquisition efficiency and lead quality.

• Clear evidence that creative learnings are being carried into subsequent tests.