Performance Analyst

SunLife UK; West of England; On-site; GBP 55,000 - 70,000; Full time

Benefits offered by this job

Generous bonus

Private medical cover

38 days annual leave

Excellent pension

12x salary life assurance

Career breaks

Income protection

Volunteering days

Job summary

SunLife in Bristol advertises a Marketing Analytics role focused on turning campaign data into actionable insights to optimise media investment and drive ROI. You will partner with Marketing teams and external agencies, delivering regular reporting and dashboards while staying ahead of MMM and attribution trends.

The role emphasises data-driven decision making, cross-functional collaboration, and a proactive approach to improving trading performance using Power BI, Google Data Studio, and

Qualifications

• Ability to analyse a marketing campaign activity.
• Awareness of digital and offline marketing channels (Google Ads, Meta, Email) and website measurement tools (Google Analytics).
• Ability to manage internal and external stakeholders.
• Demonstrable awareness of current trends and best practices in digital marketing and data visualisation, with a clear enthusiasm to question the norm.
• Knowledge and experience in data visualisation tools such as Google Data Studio or Power BI.
• You’ll be naturally inquisitive with a drive to learn new things.
• Advanced Excel knowledge, and comfortable working within the Microsoft ecosystem.
• Understanding of working in regulated environment (desirable).
• Working knowledge of SQL, Python, or R (desirable).
• Understanding of Media Mix Modelling or Econometric modelling (desirable).

Responsibilities

• Provide in-depth analysis to SunLife marketing teams to improve marketing and sales performance.
• Proactive analysis of performance trends and presenting findings to stakeholders to improve effectiveness (ROI/ROAS).
• Produce reporting and dashboards with insight on channel performance, including media spend, conversions and profitability.
• Be aware of Marketing Mix Modelling and Multi-Touch Attribution progress in reporting.
• Work with external agencies to gather data for deep dives into trading performance.
• Support the Performance team with ad-hoc requests from Marketing and other stakeholders.
• Collaborate with other Analysts to maintain best practices and feed regular reports to the Data Visualisation Manager.

Skills

Marketing analytics

Stakeholder management

Advanced Excel

Google Analytics

Python

SQL

R

MMM / MTA awareness

Data storytelling

Tools

Power BI

Google Data Studio

Job description

Competitive depending on experience plus generous bonus, private medical cover, 38 days annual leave, excellent pension, 12x salary life assurance, career breaks, income protection, 3x volunteering days a year and much more.

All of our roles are open to part-time, job-share and other types of flexibility. We will discuss what is important to you, and balancing this with business requirements, during the recruitment process.

Who we are

SunLife is a market leader in its core products with ambition to further diversify product and customer offerings to attract and retain new customers in the over 50s sector. Our vision is to offer customers simple, straightforward, affordable products and utilising effective, innovative marketing across multiple channels is one of the keys to our success. With 120 colleagues based in our vibrant central Bristol office, we have a thriving culture, a creative approach to our work and we’re fast-moving, passionate, and dedicated.

SunLife is part of Phoenix Group, the UK’s largest long-term savings and retirement business. Across the group, Phoenix offers our 12 million customers products across our market-leading brands, including Standard Life, SunLife and ReAssure, with c.£259 billion of assets under administration. Phoenix is a FTSE 100 organisation that is tackling key issues such as transitioning the portfolio to net zero by 2050, and we’re not done yet. We want to be the best place that any of our colleagues have worked.

Reporting to the Modelling & Performance Analysis Manager this role will work alongside the Modelling Lead and Senior Performance Analyst to uncover insights and identify emerging trends across marketing campaign performance. You will provide actionable intelligence to support our internal Marketing teams and external agencies in optimising media investment, while driving measurable improvements across multi-channel KPIs and influencing strategic business outcomes. A typical week in this role would be 60% performance analysis, 20% process improvement, reporting and automation, and 20% ad-hoc requests and personal development.

Key accountabilities:

• You’ll provide in-depth analysis to SunLife marketing teams which allows for effective, data-informed decision making to improve marketing and sales performance.
• You’ll provide proactive analysis of performance trends and present findings to relevant internal stakeholders to continuously improve effectiveness (conversions) and efficiency (ROI/ROAS) across all marketing channels.
• Produce reporting and dashboards as requested by business stakeholders with insight on channel performance - including media spend, conversion performance and profitability., ensuring all visuals align with SunLife reporting requirements.
• You’ll be aware of progress being made at SunLife towards in the world of Marketing Mix Modelling and Multi-Touch Attribution so that any reporting is reflective of the progress being made.
• Work with external agencies to gather appropriate data to ‘deep dive’ into trading performance.
• Support the Performance team with ad-hoc request from Marketing and other business stakeholders.
• Work with the other Analysts on the team to ensure that best practice is maintained and feed through any regular reporting requirements to the Data Visualisation Manager.

Measures:

• Your analysis will demonstrate a good understanding of trading performance and key conversion metrics across all marketing channels
• You’ll consider the impact of Marketing Mix Modelling and Multi-Touch Attribution measurement in your analysis and reporting.
• You’ll design & build regular reporting on trading analysis, digital marketing and website and telephony conversion using tools such as Power BI, DataStudio and SQL Server to support decision making across the business.
• You proactively share insight into business and marketing performance across all media channels prior to external stakeholder meetings
• You’ll be confident at knowing where to go for data to perform analysis, working with internal stakeholders to improve data access, quality, and availability to marketing data.
• You’ll love to learn and develop your analytical skills and show how you are leveraging what you’re learning for the benefit of the team.

Stakeholders:

• SunLife’s Performance Team
• SunLife’s Marketing teams
• External marketing and data agencies
• SunLife’s Data Engineering teams

Skills and experience required

• Ability to analyse a marketing campaign activity
• An awareness of digital and offline marketing channels (Google Ads, Meta, Email) and website measurement tools (Google Analytics)
• Ability to manage internal and external stakeholders
• Demonstrable awareness of current trends and best practices in digital marketing and data visualisation, with a clear enthusiasm to question the norm
• Knowledge and experience in data visualisation tools such as Google Data Studio or Power BI
• You’ll be naturally inquisitive with a drive to learn new things
• Advanced Excel knowledge, and comfortable working within the Microsoft ecosystem
• Understanding of working in regulated environment (desirable)
• Working knowledge of SQL, Python, or R (desirable)
• Understanding of Media Mix Modelling or Econometric modelling (desirable)

SunLife is a small business with around 120 people in our Bristol office. But don’t let that mislead you when it comes to our ambition! We’re part of Phoenix Group, a FTSE 100 company with c.12 million customers and c£270bn of assets under administration.

So when you work for SunLife, you become part of a close-knit, agile enterprise – with the expertise, benefits and financial backing of one of the UK’s leading businesses.

We want to hire the whole version of you

We are committed to ensuring that everyone feels accepted, and we welcome applicants from all backgrounds. If your experience looks different from what we’ve advertised and you believe that you can bring value to the role, we’d love to hear from you.

If you require any adjustments to the recruitment process, please let us know so we can help you to be at your best