Payroll Product Marketing Lead

Cintra HR & Payroll Services Ltd; Newcastle upon Tyne; On-site; GBP 35,000 - 40,000; Full time

Benefits offered by this job

Hybrid working

Pension contribution

Wellbeing program

Onsite parking

Job summary

Cintra HR & Payroll Services Ltd is seeking a Product Marketing Lead - Payroll in Newcastle upon Tyne. You will own the full marketing mix for payroll offerings, driving quality pipeline for both Cintra Cloud software and outsourced payroll services.

We value analytical rigour, commercial drive, and collaboration across sales, product, SDR and agency partners, with a track record of delivering pipelines in a competitive market.

Qualifications

• 3 to 5 years in B2B product marketing, growth marketing or demand generation with a proven track record of generating quality pipeline in a competitive market.
• Strong analytical skills and confidence working with MQL performance data.
• Experience directing agencies across paid media, PR and content within structured approval and governance processes.
• Strong attention to detail and excellent organisational skills.
• Excellent written and verbal communication skills with the ability to work across sales, product, SDR, content and agency partners.
• A self-starter who thrives under pressure, meets deadlines and does not need to be chased.
• Comfortable marketing two distinct propositions to potentially different buyer types within the same target market.

Responsibilities

• Build and own the quarterly marketing plan covering channel mix, campaign activity, MQL targets and budget across both payroll audiences.
• Review performance monthly against MQL targets, adjusting the channel mix based on what the data tells you.
• Use competitor monitoring, customer data, market news and search visibility data to identify and prioritise opportunities with evidence and precision.
• Work with the Head of Demand Generation on ICPs that focus pipeline generation on quality, reflecting the distinct buyer profiles for software versus outsourced payroll.
• Brief and manage the paid media agency and deliver campaigns against MQL targets.
• Lead LinkedIn strategy, events, webinars and partner and affiliate marketing activity across both payroll audiences.
• Work closely with the SDR team on sales enablement, competitive positioning and lead intelligence.
• Own review generation on G2, Capterra and Trustpilot and develop case study opportunities across software and outsourced payroll customers.

Job description

Cintra HR & Payroll Services Ltd is seeking a Product Marketing Lead - Payroll in Newcastle upon Tyne. You will own the full marketing mix for payroll offerings, driving quality pipeline for both Cintra Cloud software and outsourced payroll services.

We value analytical rigour, commercial drive, and collaboration across sales, product, SDR and agency partners, with a track record of delivering pipelines in a competitive market.