Partnerships & Influencer Marketing Manager (gn) @ Wellness & Lifestyle Consumer Brand, London

FoodLabs & Atlantic Labs; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A rapidly growing wellness startup is seeking a Partnerships & Influencer Marketing Manager to enhance their brand's presence through authentic relationships with influencers. This strategic role involves managing ambassador networks, leading campaign events, and integrating influencer content, aimed at elevating the brand's impact in the wellness sector.

Qualifications

• Proven track record in influencer marketing and ambassador programs.
• Experience planning and executing consumer-facing events.
• Strong cultural radar to spot emerging creators.

Responsibilities

• Identify, recruit, and onboard brand ambassadors and influencers.
• Manage creator relationships and influencer campaigns across social platforms.
• Conceptualize and execute brand events and community activations.

Skills

Influencer Marketing

Relationship Management

Organizational Skills

Communication

Job description

ABOUT THE COMPANYReformed is a rapidly growing wellness startup on a mission to upgrade daily rituals through functional beverages. Its hero products - coffee and matcha blends infused with collagen, adaptogenic mushrooms, MCT oil, and essential vitamins - offer a convenient, great-tasting way to support energy, focus, and overall well-being. Backed by top investors, Reformed combines science-backed formulations with premium sourcing and thoughtful design to lead the next generation of health-first consumer products.

ABOUT THE ROLE
We’re looking for a strategic, relationship-driven Partnerships & Influencer Marketing Manager to join our fast-growing team.

This role is ideal for someone deeply embedded in the creator economy, with a strong sense for cultural relevance, brand alignment, and community impact. You’ll be responsible for sourcing and managing a powerful network of ambassadors and influencers, leading campaign activations, and coordinating brand-led events that drive real connection and growth.

WHAT YOU’LL DO

• Identify, recruit, and onboard authentic brand ambassadors and influencers who align with our mission and aesthetic

• Manage ongoing creator relationships and influencer campaigns across social platforms, with a focus on performance and long-term value

• Conceptualize and execute brand events, seeding strategies, and community moments that elevate our presence

• Collaborate with the content and performance teams to integrate influencer content into organic and paid strategies

• Track campaign performance, influencer ROI, and engagement metrics to continuously refine approach

WHAT YOU NEED TO SUCCEED

• Proven track record in influencer marketing, ambassador programs, and creator partnerships

• Experience planning and executing consumer-facing events or community activations

• Strong cultural radar with the ability to spot emerging creators and trends early

• Highly organized, with experience managing multiple relationships and projects simultaneously

• Excellent communication skills and a talent for building genuine, long-lasting partnerships

BONUS POINTS

• Experience working with DTC or wellness brands

• Familiarity with influencer campaign platforms and performance tracking tools

• Background in PR, events, or community management