Social Media Manager (gn) @ Wellness & Lifestyle Consumer Brand, London

FoodLabs & Atlantic Labs; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A rapidly growing wellness startup is seeking a Social Media Manager who will be the dynamic voice of the brand across social platforms. The role demands creativity in content creation and an energetic on-camera presence to foster engagement and promote the brand’s values. With a focus on high-quality storytelling through video, this position offers flexibility and the opportunity to shape digital narratives that resonate with a premium lifestyle audience.

Benefits

Flexibility and autonomy in work

Work alongside a purpose-driven team

Opportunity to shape brand voice

Qualifications

• Proven track record of organic channel growth.
• Strong creative portfolio showcasing video content.
• Deep understanding of social media best practices.

Responsibilities

• Own and manage the social content calendar end-to-end.
• Create high-impact short-form video content for various platforms.
• Monitor analytics and engagement metrics to refine strategy.

Skills

Content creation

Social media management

Video production

Storytelling

Tools

CapCut

Adobe Premiere

Final Cut

Job description

ABOUT THE COMPANYReformed is a rapidly growing wellness startup on a mission to upgrade daily rituals through functional beverages. Its hero products -coffee and matcha blends infused with collagen, adaptogenic mushrooms, MCT oil, and essential vitamins - offer a convenient, great-tasting way to support energy, focus, and overall well-being. Backed by top investors, Reformed combines science-backed formulations with premium sourcing and thoughtful design to lead the next generation of health-first consumer products.ABOUT THE ROLE
We’re seeking an exceptionally creative and experienced Social Media Manager to take full ownership of our organic social channels and represent the essence of Reformed: quality, elegance, and a premium lifestyle.

This is not a behind-the-scenes role. We’re looking for someone who thrives in front of the camera, has a deep passion for filming and content creation, and is energized by storytelling in today’s fast-moving social landscape.

What You’ll Do

• Own and manage the social content calendar end-to-end — planning, scripting, filming, posting, and iterating based on insights.

• Be the face and voice of Reformed across platforms, consistently embodying and expressing our brand values.

• Create high-impact short-form video content for Instagram, TikTok, YouTube Shorts, and other emerging platforms.

• Stay ahead of the curve by identifying social trends, cultural moments, and creative formats that resonate with our audience.

• Work cross-functionally with brand, design, and product teams to align messaging and campaigns across channels.

• Monitor analytics and engagement metrics to refine strategy and drive continual growth.
  

WHAT YOU NEED TO SUCCEED

• Experience in content creation or social media management, with a proven track record of organic channel growth.

• Extremely comfortable on camera, with a natural presence, charisma, and ability to communicate clearly and authentically.

• A strong creative portfolio showcasing high-quality video content, ideally within the wellness, lifestyle, or performance space.

• Advanced proficiency in video production and editing (e.g., CapCut, Adobe Premiere, Final Cut, or similar).

• Deep understanding of platform-specific best practices, algorithms, and storytelling formats.

• A keen eye for visual and verbal brand consistency, with a sensitivity to tone, pace, and aesthetic.

• A personal alignment with Reformed’s values and lifestyle — refined, forward-thinking, high-quality.

WHY JOIN

• Opportunity to shape and scale the digital voice of a brand positioned at the forefront of premium wellness and performance.

• Flexibility, autonomy, and the chance to work alongside a team of ambitious, purpose-driven individuals.

• We are the fastest growing wellness brand in the United Kingdom, and we're just getting started.