Creative Strategist(gn) @ Wellness & Lifestyle Consumer Brand, London

FoodLabs & Atlantic Labs; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

A wellness startup is seeking a Creative Strategist to enhance its social media presence. The role requires expertise in content creation for Instagram, the ability to deliver compelling video ads, and a strong portfolio of performance-driven content. Join a dynamic team focused on innovative, health-focused products.

Qualifications

• Proven experience creating content for paid advertising, particularly for Instagram Ads.
• Strong portfolio of performance-driven video creatives.
• Solid understanding of performance metrics.
• Ability to juggle multiple projects and meet deadlines.

Responsibilities

• Source and collaborate with content creators to produce ad-ready content.
• Write compelling creative briefs for content creators.
• Review and provide feedback on video edits.
• Deliver a steady pipeline of optimized short-form video assets.
• Monitor ad performance and iterate based on results.

Skills

Content creation for paid advertising

Storytelling

Creative instincts

Communication skills

Job description

ABOUT THE COMPANYReformed is a rapidly growing wellness startup on a mission to upgrade daily rituals through functional beverages. Its hero products - coffee and matcha blends infused with collagen, adaptogenic mushrooms, MCT oil, and essential vitamins - offer a convenient, great-tasting way to support energy, focus, and overall well-being. Backed by top investors, Reformed combines science-backed formulations with premium sourcing and thoughtful design to lead the next generation of health-first consumer products.

ABOUT THE ROLEWe’re looking for a highly creative, platform-native Creative Strategist to join our fast-paced, forward-thinking team. This role is perfect for someone who lives and breathes social content, especially on Instagram, and knows how to turn scroll-stopping ideas into high-performing video ads. You’ll be sourcing content creators, writing creative briefs, overseeing edits, and delivering weekly video content tailored for paid advertising platforms.

WHAT YOU’LL DO

• Source and collaborate with content creators and freelancers to produce ad-ready content that aligns with brand voice and performance goals

• Write compelling creative briefs that communicate messaging, tone, and objectives clearly to content creators and editors

• Review and give clear, constructive feedback on video edits to ensure high-quality output and alignment with performance metrics

• Deliver a steady pipeline of short-form video assets optimized for Instagram and other social ad platforms, refreshed weekly

• Monitor ad performance creatively – look at what’s working and ideate new approaches based on trends, hooks, and formats as well as iterate on results.

WHAT YOU NEED TO SUCCEED

• Proven experience creating content for paid advertising, particularly for Instagram Ads (Meta platform)

• A strong portfolio or examples of performance-driven video creatives

• Exceptional creative instincts and a knack for storytelling in under 30 seconds

• Solid understanding of performance metrics (CTR, thumb-stop rate, hold rate etc.) and how to reverse engineer creative from results

• Ability to juggle multiple projects and meet tight weekly deadlines

• Excellent written and verbal communication skills

BONUS POINTS

• Experience working with DTC or wellness brands