Partnerships Director

Lab 54 Ltd.; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

Lab54 is seeking a Partnerships Director to drive revenue through brand partnerships, owning the full lifecycle from outreach and deal-making through to delivery and growth.

This is a hands-on, commercial leadership role. You’ll lead from the front - opening doors, building relationships, closing deals, and ensuring partnerships land properly across content and events.

Qualifications

• Strong background in brand partnerships / sponsorship / commercial roles.
• Proven track record of winning and delivering partnerships.
• Experience working across events, content or culture-led platforms.
• Strong commercial instincts and negotiation skills.
• Ability to operate in a fast-paced, evolving environment.

Responsibilities

• New Business & Deal-Making: Lead outbound outreach to brands and agencies, build a strong pipeline, pitch partnership ideas, and close deals.
• Partnership Delivery: Oversee delivery of partnerships across events and content, ensure deliverables are met, and act as senior contact for partners.
• Commercial Integration: Shape sellable ideas with content/production teams, ensure partnerships feel native to brand and culture.
• Relationship Management: Build long-term relationships with brands/agencies, drive repeat business, and maintain a clear pipeline and forecast.

Skills

Brand partnerships

Sponsorship

Commercial negotiations

Events experience

Content platforms

Relationship building

Job description

Lab54 is a content-led events and production company driven by the motto:

[ Anywhere But A Club. ]

We specialise in creating high-impact experiences in unexpected locations, capturing moments and turning them into viral content.

With a combined global audience of over 425,000 across platforms, Lab54 sits at the intersection of party culture and lifestyle, bridging the gap between real-life and online.

We collaborate closely with brands, record labels, and artists to craft culturally relevant moments to our community and beyond.

Role Overview

The Partnerships Director is responsible for driving revenue through brand partnerships - owning the full lifecycle from outreach and deal-making through to delivery and growth.

This is a hands-on, commercial leadership role. You’ll lead from the front - opening doors, building relationships, closing deals, and ensuring partnerships land properly across content and events.

Lab 54 operates in a fast-moving, culture-led space. This role requires someone who can balance creativity with commercial thinking, and bring structure to how we build, sell and scale partnerships.

You will work closely across content, production and marketing to ensure partnerships are integrated, high quality, and commercially effective.

Own and deliver the partnerships strategy across Lab 54

Identify priority sectors, brands and opportunities

Build a pipeline of high-value, repeatable partnerships

Develop IP-led opportunities that attract brand investment

New Business & Deal-Making

Lead outbound outreach to brands and agencies

Build and manage a strong pipeline of opportunities

Create and pitch partnership ideas aligned to Lab 54’s offering

Negotiate commercial terms and close deals

Partnership Delivery

Oversee delivery of all partnerships across events + content

Ensure all partner deliverables are executed to a high standard

Act as senior point of contact for key partners

Ensure partnerships are commercially and creatively successful

Commercial Integration

Work closely with content and production teams to shape sellable ideas

Ensure partnerships feel native to the brand and culture

Balance editorial integrity with commercial objectives

Relationship Management

Build long-term relationships with brands, agencies and partners

Drive repeat business and account growth

Maintain regular communication and reporting with partners

Maintain a clear, up-to-date pipeline and forecast

Track performance against revenue targets

Report on partnership performance and opportunities

Build and manage a high-performing partnerships function

Set clear roles, targets and accountability

Scale the team as the business grows

Skills & Experience

Strong background in brand partnerships / sponsorship / commercial roles

Proven track record of winning and delivering partnerships

Experience working across events, content or culture-led platforms

Strong commercial instincts and negotiation skills

Ability to operate in a fast-paced, evolving environment

Passion for music, culture and youth audiences

Entrepreneurial, proactive and results-driven

Strong communicator and relationship builder

Comfortable leading from the front

Highly organised with strong attention to detail

KPIs / Success Measures

Revenue generated from partnerships

Pipeline value and conversion rate

Number of new brand relationships secured

Repeat business and partner retention

Quality and impact of delivered partnerships

What Makes This Role Different (vs Larger Companies)

High ownership - you own partnerships end-to-end

Hands-on - you’re selling, building and delivering

Creative influence - shape what we sell, not just sell what exists

Direct impact - clear line between your work and revenue

Ideal Profile

Strong network across brands and agencies

Comfortable selling both content + experiences

Can balance culture and commercial thinking

Thrives in a startup-style, high-growth environment

Builds structure, not chaos

Able to run the function without day-to-day reliance on founders