Hard Ticket Producer

Lab 54 Ltd.; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Lab54 is seeking a Ticketed Show Producer to own and scale its hard ticket live business across the UK and beyond. You will lead strategy, pricing, lineups, and distribution to drive revenue, growth, and repeatable formats while preserving Lab54's identity.

This commercially driven role blends event production, marketing, and audience development, requiring data-driven decisions, on-site leadership, and a track record of selling out high-margin shows.

Qualifications

• Proven experience producing and promoting ticketed music events.
• Strong understanding of pricing strategies and sales cycles.
• Experience delivering sell-outs with strong margins.
• Deep understanding of electronic music and youth culture.
• Commercially driven with revenue ownership mindset.
• Analytical with the ability to make data-informed decisions.

Responsibilities

• Own end-to-end strategy and execution of all Lab54 ticketed events and schedules (UK now, global expansion).
• Develop scalable, repeatable show formats for multiple markets.
• Balance cultural relevance with commercial performance.
• Refine the ticketed event model based on data and performance.
• Collaborate with marketing, talent buyers, and production for seamless delivery.
• On-site leadership at key events and post-event analysis for optimization.
• Maintain revenue targets and ensure profitability per show.

Skills

Ticketed events

Revenue ownership

Data-driven

Audience growth

Tools

Ticketing platforms

Job description

Lab54 is a content-led events and production company driven by the motto:

[ Anywhere But A Club. ]

We specialise in creating high-impact experiences in unexpected locations, capturing moments and turning them into viral content.

With a combined global audience of over 425,000 across platforms, Lab54 sits at the intersection of party culture and lifestyle, bridging the gap between real-life and online.

We collaborate closely with brands, record labels, and artists to craft culturally relevant moments to our community and beyond.

Overview

The Ticketed Show Producer (Hard Ticket Producer) is responsible for owning and scaling Lab54’s ticketed event business both within the UK and across the globe — from concept through to sell-out execution.

This is a commercially-driven production role focused on driving ticket revenue, audience growth, and repeatable event formats. You will lead the strategy, planning, and delivery of all hard ticket shows, ensuring they are both culturally impactful and financially successful.

Operating at the intersection of event production, marketing, and audience development, this role requires someone who understands what makes people buy tickets — from lineup curation and pricing strategy to hype, distribution, and on-the-ground experience.

You will be accountable for building scalable show formats that can be repeated across cities globally, while maintaining the distinct Lab54 identity.

Responsibilities

Own the end-to-end strategy and execution of all ticketed (hard ticket) Lab54 events and touring schedules (currently UK but will expand globally long term)

Develop scalable, repeatable show formats that can expand across multiple markets

Balance cultural relevance with commercial performance

Continuously refine the ticketed event model based on data and performance

Revenue & Ticket Sales Performance

Own ticket revenue targets across all shows

Develop and execute pricing strategies (tiers, phases, early bird, group, etc.)

Monitor sales performance daily and adapt strategy in real time

Identify opportunities to increase yield per event (upsells, partnerships, experiences)

Lineup Curation & Talent Strategy

Curate lineups that drive demand and align with Lab54’s brand identity

Work closely with talent buyers and artists to secure commercially viable bookings

Balance emerging and established talent to maximise both cultural impact and sales

Understand audience trends and booking patterns across markets

Marketing & Audience Growth

Collaborate closely with marketing to drive ticket sales campaigns

Build hype cycles around each show (drops, teasers, content moments)

Leverage Lab54’s content engine to convert views into ticket buyers

Distribution & Partnerships

Own relationships with ticketing platforms (e.g. Resident Advisor, Dice)

Explore alternative distribution channels and community-based selling

Build partnerships with promoters, collectives, and local operators

Identify new markets and expansion opportunities

Event Planning & Execution

Work with production to deliver seamless, high-quality live experiences

Ensure the event experience matches audience expectations set by marketing

Be on-site for key events, overseeing delivery and troubleshooting in real time

Maintain consistency across all ticketed show formats

Data & Performance Analysis

Track and analyse ticket sales data, audience behaviour, and campaign performance

Use insights to optimise future events (pricing, timing, lineup, location)

Report on revenue, sell-through rates, and profitability per show

Build a data-driven approach to scaling the ticketed business

Budget & Commercial Management

Own P&Ls for ticketed events

Ensure events are delivered profitably while maintaining brand standards

Identify cost efficiencies without compromising audience experience

Work closely with finance on forecasting and reporting

Community & Brand Building

Develop a loyal, repeat-attending audience base

Build community-driven moments that extend beyond single events

Ensure every ticketed show contributes to long-term brand equity

Bridge online audience engagement with real-world attendance

Skills & Experience

Proven experience producing and promoting ticketed music events

Strong understanding of ticketing platforms, pricing strategy, and sales cycles

Experience delivering commercially successful events (sell-outs, strong margins)

Deep understanding of electronic music and youth culture

Ability to blend creative programming with commercial thinking

Commercially driven with strong revenue ownership mindset

Highly analytical with the ability to make data-informed decisions

Strong instincts for what drives hype, demand, and cultural relevance

Organised and execution-focused

Strong network within promoters, artists, and music communities

KPIs / Success Measures

Consistent sell-out or high sell-through rates across events

Revenue and profit per show

Growth of ticketed event audience (new + returning customers)

Efficiency of ticket sales cycles (speed to sell-out)

Contribution to overall brand growth and visibility

What Makes This Role Different (vs Larger Companies)

Full ownership of the ticketed events business unit

Direct impact on revenue, not just delivery

Creative and commercial freedom to test new formats quickly

Fast iteration cycles — test, learn, scale

High exposure to global markets and expansion strategy

Ideal Profile

Strong background in underground or cultural music events

Experience working with brands similar to Boiler Room, promoters, or independent event series

Understands both culture and commerce — knows what sells without losing authenticity

Entrepreneurial mindset with a bias for action

Comfortable operating in ambiguity and building systems from scratch

Passionate about electronic music, community, and global nightlife culture