Creative Social Media Manager

Lab 54 Ltd.; Greater London; Hybrid; GBP 32,000 - 52,000; Full time

Job summary

Lab54 is seeking a Social Media Manager to own and grow Lab54's digital presence across TikTok, Instagram and beyond. You will set strategy, plan and schedule output, write copy, and collaborate with creators and designers to stay ahead of trends.

Ideal candidates have 2+ years in social content, with strong copywriting, analytics and community management skills, thriving in a startup style atmosphere and culture.

Qualifications

• 2+ years in social media management, content creation, copywriting and analytics.
• 1+ years in community management.
• Strong understanding of social trends and audience engagement.
• Highly organised, detail-oriented, able to manage multiple projects.
• A genuine feel for music, culture and digital content.
• Multi-skilled: strategy, copywriting, scheduling, light content creation.
• Comfortable with ambiguity and a fast-moving environment.
• Able to balance the creative and the analytical.

Responsibilities

• Develop and execute social media strategy across TikTok, Instagram and other platforms.
• Own content planning, scheduling and publishing to keep an active, consistent presence.
• React quickly to trends, releases and cultural moments.
• Write compelling copy that fits the brand's tone and voice.
• Work with creators and designers to ensure high-quality, on-brand output.
• Follow the right approval process for branded client content.
• Analyse performance metrics and optimise strategy accordingly.
• Use insights to feed decisions on what to make and post next.
• Report on growth, reach and engagement.
• Manage community engagement — comments, DMs and meaningful interaction.
• Collaborate with the wider content team and contribute to campaigns.
• Stay on top of platform changes and emerging opportunities.

Skills

Social media management

Content creation

Copywriting

Analytics

Community management

Trend analysis

Content strategy

Collaboration

Project management

Music & culture sense

Job description

Lab54 is a content-led events and production company driven by the motto:

[ Anywhere But A Club. ]

We specialise in creating high-impact experiences in unexpected locations, capturing moments and turning them into viral content.

With a combined global audience of over 425,000 across platforms, Lab54 sits at the intersection of party culture and lifestyle, bridging the gap between real-life and online.

We collaborate closely with brands, record labels, and artists to craft culturally relevant moments to our community and beyond.

Role Overview

The Social Media Manager owns Lab54's digital presence — taking the content the team creates and turning it into a strategic, consistent and growing social output across TikTok, Instagram and beyond.

This is a role for someone who's built their craft in social content and is ready to step into ownership: you'll set the strategy, plan and schedule the output, write the copy, read the data, and work hand-in-hand with our creators and designers to keep Lab54 engaging, relevant and ahead of trends.

Responsibilities

Develop and execute social media strategy across TikTok, Instagram and other platforms

Own content planning, scheduling and publishing to keep an active, consistent presence

React quickly to trends, releases and cultural moments

Content & Copy

Write compelling copy that fits the brand's tone and voice

Work with creators and designers to ensure high-quality, on-brand output

Follow the right approval process for branded client content

Audience & Analytics

Analyse performance metrics and optimise strategy accordingly

Use insights to feed decisions on what to make and post next

Report on growth, reach and engagement

Community & Collaboration

Manage community engagement — comments, DMs and meaningful interaction

Collaborate with the wider content team and contribute to campaigns

Stay on top of platform changes and emerging opportunities

Skills & Experience

2+ years in social media management, content creation, copywriting and analytics

1+ years in community management

Strong understanding of social trends and audience engagement

Highly organised, detail-oriented, able to manage multiple projects

A genuine feel for music, culture and digital content

Multi-skilled: strategy, copywriting, scheduling, light content creation

Comfortable with ambiguity and a fast-moving environment

Able to balance the creative and the analytical

KPIs / Success Measures

Audience growth and engagement (social-first)

Consistency and quality of output

Performance of campaigns and content against goals

Effective collaboration with the content and design team

What Makes This Role Different (vs Larger Companies)

Strategy and doing — you set the plan and you're hands-on delivering it

Ownership — you own the channel, not a slice of it

Resource constraints — success depends on smart prioritisation

Ideal Profile

Has built a track record in social content and is ready to own a channel

Can think strategically but still get hands-on with content and copy

Thrives in a startup-style environment

Understands both culture and content performance

Can grow an audience, not just maintain one