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An exciting opportunity awaits at a forward-thinking company where creativity meets fashion! As a key player in the ASOS Media Group, you'll manage a portfolio of sportswear brands, driving their advertising revenue through innovative digital marketing strategies. Your role will involve collaborating with brand decision-makers to craft tailored marketing plans using ASOS's suite of advertising products, including Sponsored Ads and Display Ads. This dynamic position not only offers a chance to influence brand success but also to thrive in a vibrant, inclusive environment that champions personal development and creativity. If you're passionate about digital marketing and eager to make an impact, this role is for you!
About ASOS Media Group
A dedicated brand partnerships team, ASOS Media Group works with our strategic brands across all ASOS audience touch points. The ASOS Media Group team has grown significantly over the last few years working directly with our partner brands, collaborating with ASOS's design, creative, fashion, production, and commercial retail teams to implement impactful, effective and strategic marketing campaigns on and off ASOS's owned and operated properties.
The Details
As an expert consultant in this fast-evolving business, your responsibility will be for a portfolio of our Sportswear brands. Many of these brands will be new to running retail media campaigns with AMG, and your role will be to onboard them and grow their product sales revenues.
You will own the marketing and media relationship with your brands, holding direct relationships and working closely to understand your brands' objectives and needs aimed at growing their businesses with ASOS. Close alignment with ASOS's retail stakeholders will benefit your brands and is also crucial. You will work closely with your brands' marketing decision-makers to define and implement digital marketing strategies and tactics using ASOS's entry-level suite of advertising products (Sponsored Ads and Display Ads).
You will be fully responsible for your brand portfolio's advertising revenue and pipeline and lead your brand partner relationships with the support of the wider ASOS Media Group team of account managers, creative design and production, ad operations, and insight/analytics teams. With your knowledge of the fashion and digital advertising industry, coupled with an understanding of your brand partners' needs, you will build solutions to support the achievement of their goals and your objectives.
You will have the range of ASOS's current and future advertising product suite at your disposal to build marketing plans for your brand partner clients, mainly using sponsored ads and display ads, but could expand to social media, targeted mobile and email communications, through to our flagship ASOS Creates creative solutions. This combined with a developing audience targeting and measurement proposition provides exciting marketing solutions for your brand partners.
We're ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment and channel your creativity into a platform used by millions.
But how are we showing up? We're proud members of Inclusive Companies, are Disability Confident Committed, and have signed the Business in the Community Race at Work Charter, and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
About You
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