Partner Marketing Manager

Goodlord; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Grow with Goodlord

Your well-being matters

25 days holiday + UK Bank holidays

3 months paid time off for new Arrived

Job summary

Goodlord in London is seeking a Partner Marketing Manager to join our Marketing team. This is a brand-new role and the first dedicated partner marketing hire, responsible for planning and delivering B2B co-marketing campaigns with external partners.

You'll work with Partnerships, Sales and Product teams to turn partner opportunities into measurable leads, pipeline and revenue, with a hands-on approach and ownership of campaigns.

Qualifications

• Hands-on B2B partner, channel or alliance marketing experience.
• Experience planning and delivering joint campaigns with external partners.
• Commercial mindset with focus on leads, pipeline and revenue.

Responsibilities

• Developing and managing our partner marketing plan with Partnerships and Sales.
• Planning and delivering joint campaigns across content, email, social, events and webinars.
• Shaping joint value propositions and creating partner content and sales enablement.
• Building relationships with partners' marketing teams and acting as the go-to contact.
• Tracking and reporting on partner marketing performance and tying activity to pipeline.
• Collaborating with Brand, Product Marketing and Growth Marketing, and supporting Sales on co-sell opportunities.

Skills

Hands-on B2B partner marketing

Campaign planning

Sales collaboration

Commercial mindset

Job description

London - Hybrid.

2 days per week in our London office, 3 days remote / work from home (40 hour week)

Goodlord’s mission is to be the gold standard platform for renting, and we’re looking for a Partner Marketing Manager to join our Marketing team.

This is a brand new role and our first dedicated Partner Marketing hire, so we're looking for someone who's already planned and delivered successful B2B co-marketing campaigns with external partners and is excited by the opportunity to take ownership of partner marketing activity at Goodlord!

Partnerships are already an important part of how we reach and win enterprise customers. Now we want to build a stronger marketing engine around them - creating brilliant joint campaigns, supporting our partners to promote Goodlord, and turning that activity into measurable pipeline and growth.

Reporting to our Senior Enterprise Marketing Manager, you'll work closely with our Head of Partnerships, Sales, the wider Marketing team and key Product owners to turn partner opportunities into effective marketing activity.

What you’ll be busy doing

• Developing and managing our partner marketing plan, working with Partnerships and Sales to prioritise activity and make the most of our co-marketing opportunities
• Planning and delivering joint campaigns across content, email, social, events and webinars, including partnership and integration launches
• Shaping joint value propositions and creating compelling partner content, communications, launch materials and sales enablement that reflect Goodlord's brand
• Building strong relationships with partners' marketing teams and becoming their go-to marketing contact at Goodlord
• Tracking and reporting on partner marketing performance, connecting activity to leads, pipeline and commercial results
• Working closely with Brand, Product Marketing and wider Growth Marketing, and supporting Sales on co-sell opportunities

This is a hands‑on role with plenty of ownership. You'll have the opportunity to help shape how we approach partner marketing, but the focus is on making things happen - delivering great campaigns, building strong relationships and showing the impact of your work.

About you

We're looking for someone with hands‑on B2B partner, channel or alliance marketing experience, ideally in SaaS or tech, who's personally planned and delivered joint campaigns with external partners.

You’ll be commercially minded and comfortable talking about leads, pipeline and revenue, not just campaigns and engagement.

This role is likely for you if:

• You’ve owned B2B partner or channel marketing campaigns from planning through to delivery
• You understand how to turn partner opportunities into effective marketing activity and measurable commercial outcomes
• You’ve worked closely with Sales, Partnerships and wider Marketing teams to deliver campaigns
• You’re confident building relationships with external partners, managing stakeholders and keeping multiple projects moving
• You’re proactive, organised and enjoy hands‑on delivery, taking ownership and finding ways to make things happen

Experience in proptech or B2B SaaS would be a bonus, as would experience helping to build or improve a partner marketing programme.

This role is likely not for you if:

• your experience is primarily generalist marketing, commercial partnership management or consumer affiliate marketing,
• you’ve supported partner campaigns but haven’t yet taken ownership of delivering them yourself.

We need someone who brings genuine B2B partner marketing experience and knows how to turn that into successful campaigns and measurable commercial results.

Why you’ll love being a Goodlordian

Aside from the role, the people, our culture and our mission, we have some other things that make Goodlord a pretty awesome place to be. Here’s a few favourites amongst Goodlordians (check out our careers page for more info).

• Grow with Goodlord: your development is important to us, that’s why we are Great Place to Work - certified. Have a goal in mind? Share it with us so we can use some of our annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally!
• Your well‑being matters: bi‑weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health
• 25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days: We believe regular breaks are essential for well‑being and we encourage (some may say expect!) all Goodlordians to take full advantage of their annual leave entitlement.
• Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully‑paid time off to look after their new arrivals
• Our team: we’re an energetic, sociable, and talented bunch who are super passionate about what we do and determined to make a difference. We’re all in it together, we learn from each other, we’re genuine and we don’t have time for politics

Goodlord wants applicants from all backgrounds and walks of life; we are an equal opportunity employer committed to creating an inclusive environment.

Creating a space where everyone feels included is central to who we are. Because we're an open book and we learn from each other, we actively champion diverse perspectives and unique life experiences. If there is anything you need to participate fully in the interview process, we'd love to hear about that too - please include it in your application.

Please note, as we are regulated by the Financial Conduct Authority, all Goodlordians are required to pass a thorough referencing check via Experian before joining the team. We will only ask for references at the point of making an offer.