Paid Social Specialist

Dept Agency; Whitehall; Hybride; GBP 42 000 - 65 000; Plein temps

Résumé du poste

DEPT is seeking a Paid Social Consultant to join our Media Team in London or Manchester. The role focuses on developing, deploying, and optimizing paid social campaigns across Meta, TikTok, and LinkedIn, while measuring performance and driving client value.

You will collaborate with cross-functional teams, manage budgets above 100K per month, and stay ahead of paid social trends to deliver impactful results for high-profile clients.

Qualifications

• At least 2 years of paid social advertising experience, preferably in a digital agency.
• Experience with social advertising tooling (Smartly, Hunch, Adverity, Sprinklr).
• Understanding of Social KPIs and campaign optimization.

Responsabilités

• Development, setup and optimization of paid social campaigns across platforms (Meta, TikTok, LinkedIn).
• Analyze campaign data and generate insights for clients with actionable recommendations.
• Design and run A/B tests to optimize ads, targeting, and landing pages.
• Monitor performance metrics and optimize campaigns to align with goals and KPIs, ensuring client satisfaction.
• Allocate and manage budgets for paid social campaigns and prepare forecasts and media plans.
• Identify and define target audiences for effective ad targeting.
• Collaborate with design teams to create visuals or videos for campaigns.
• Implement and configure conversion tracking with data teams to measure success.

Connaissances

Paid social advertising

Campaign optimization

Outils

Smartly

Hunch

Adverity

Sprinklr

Description du poste

exciting and well known brands, and we believe that our Media Team is pivotal in the success of those campaigns. Our Media Team is made up of both paid and organic media specialists and we are looking for a new Paid Social Consultant to join the team to service an exciting new client.You are a critical thinker and analytical problem solver, equally curious and creative. You have a strong command of paid campaigns on all the social media platforms, such as Meta, TikTok, LinkedIn and Snapchat, and can effectively communicate complex ideas to clients and internal stakeholders. You have a track record of driving results and optimizing campaigns to meet client objectives. As a key member of the team, you will contribute to the growth and success of our clients' digital campaigns.

WHAT YOU'LL DO

• Development, set-up and optimization of paid social campaigns across platforms like Meta, TikTok and LinkedIn;
• Analyzing campaign data and generating reports to provide valuable insights and actionable recommendations for our clients;
• Designing and running A/B tests to compare different ad variations, targeting strategies, or landing pages for performance optimization;
• Regularly monitoring performance metrics and optimising campaigns, ensuring goals & KPIs alignment and client satisfaction;
• Allocating and managing budgets for paid social campaigns to achieve optimal results, preparation of Paid Social forecasts and media plans;
• Identifying and defining target audiences for effective ad targeting;
• Collaborating with design teams to create compelling visuals or videos for ad campaigns;
• Implementing and configuring conversion tracking mechanisms together with our data teams, such as pixels or tags, to measure campaign success.

WHAT YOU BRING

• At least 2 years of experience in a paid social advertising role, preferably in a digital agency;
• Experience with social advertising tooling such as Smartly, Hunch, Adverity and/or Sprinklr;
• Understanding of Social KPIs, campaign optimisation

Paid Social SpecialistLondon/Manchester, hybridDEPT is a Growth Invention company built to help the world's most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We're 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

JOB PURPOSE

This position sits in our Marketing & Technology service. We combine data, technology, creative content, and paid media to crack brands' business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include ASOS, Just Eat Takeaway, Twitch, TikTok, and The White Company. Here at DEPT, we are proud of the award winning, creative campaigns and content that we produce for a range, and are able to analyse results with the help of Excel, Pivot and platform data;

• Experience with testing such as incrementally studies, and brand or search lift studies;
• Experience managing campaign budgets above 100K per month;
• Being able to effectively allocate and manage campaign budgets to achieve desired outcomes;
• Collaborative skills for working with cross-functional teams, clients, and stakeholders;
• Thinking proactively and have a healthy amount of creativity as well as the fun to bring in own ideas;
• Being up to date for news and trends in the paid social realm;
• Are located and directly available to start working from our offices in London or Manchester;
• Full working proficiency in English.

WE OFFER

Dynamic, supportive, and creative team environment.Career growth opportunities in digital marketing and performance advertising.A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named 'Agency of the Year' at both The Lovies and The Webby Awards.Awesome clients. Whether big or small, local or global - at DEPT you'll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.Global annual DEPT Cares Month in which employees come together and donate their skills to support local charities.Benefits depend upon location,

DIVERSITY, EQUITY & INCLUSION

At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.