Paid Social Manager

The Very Group; Liverpool; On-site; GBP 50,000 - 65,000; Full time

Benefits offered by this job

Flexible, hybrid working model

£1,000 flexible benefits allowance

30 days holiday + bank holidays

LinkedIn learning access

Bonus potential

Up to 25% discount on Very.co.uk

Matched pension up to 6%

Job summary

The Very Group is expanding its Digital Marketing Team to maximise profitable customer acquisition and sales growth through paid social channels. We are hiring a Digital Marketing Manager responsible for ownership of campaigns across Meta, Pinterest, TikTok and YouTube, plus day-to-day management of media spend and new customer generation.

Key responsibilities include leading campaigns, budgeting, stakeholder engagement, data translation for reports, and opportunities to test and learn to

Qualifications

• 3-5 years marketing experience with strong understanding of paid social ecosystems.
• Hands-on experience managing Paid Social campaigns.
• Experience of managing and developing a direct report.
• Experience of direct response activity utilizing feeds and branding activity.
• Analytical skills and good level of Excel knowledge.
• Understanding of digital marketing measurement tools – GA4, MMM, MTA.
• Excellent communication and organisational skills.
• Proactive and enthusiastic.
• Ability to work under pressure to tight deadlines.
• High attention to detail (proofreading, spelling, grammar).

Responsibilities

• Campaign leadership – plan, execute and optimise campaigns on Meta, Pinterest, TikTok and YouTube.
• Budgeting optimisation – oversee and allocate paid social budgets across platforms and campaigns.
• Stakeholder management – be the main point of contact for paid social and collaborate with internal teams and external partners.
• Translate and explain platform data to report performance to diverse stakeholders.
• Identify test and learn opportunities to improve performance and paid social strategy.
• Line management – report to Digital Marketing Lead and support Executives.
• Stay up-to-date with industry trends and platform changes.

Skills

Paid social expertise

Campaign management

Leadership

Analytical skills

Excel

Communication

Organisation

Proactive attitude

Attention to detail

Pressure management

Tools

GA4

MMM

MTA

Job description

About us.

We’re the team behind digital retailer Very.

Our purpose, helping families get more out of life, powers everything we do.

And we want our people to get more out of life too! If you’re high-performing, ambitious and make the most of every opportunity, we want to hear from you. In return, you’ll enjoy heaps of flexibility, great perks and benefits, and the freedom to be yourself, keep learning and take your career wherever you want it to go.

If you love making a difference, you’ll love making it sparkle for millions of Very customers.

About the role.

We are expanding our Digital Marketing Team to help maximise the profitable acquisition of new customers and generation of sales from existing customers across Paid Social platforms. We are recruiting for a Digital Marketing Manager who will be responsible for the ownership of campaigns in social platforms and is accountable for the day-to-day management of efficient media spend and generation of new customers. It’s a fast paced, exciting role and a great opportunity to make a difference to our customers and to our business.

Key responsibilities:

• Campaign leadership – plan, execute and optimise campaigns on Meta, Pinterest, TikTok and YouTube platforms across all levels of the funnel

• Budgeting optimisation - oversee and allocate paid social budgets across platforms and campaigns ensuring KPIs such as ROI is met

• Stake holder management - act as a main point of contact in the business for paid social and be a voice of the team though collaboration with internal teams and external partners

• Ability to translate and explain platform and internal data to report the performance of activity effectively to a range of different stakeholders

• Identify test and learn opportunities to improve performance and advance the paid social strategy and put these into effect

• Line management responsibility – Digital Marketing Manager will report into the Digital Marketing Lead for Paid Social and would be support by team of Executives.
• Keeping up to date on industry and platform trends and changes.

About you.

• 3-5 years marketing experience with a strong understanding of paid social ecosystems

• Hands on experience of managing Paid Social campaigns

• Experience of managing and developing a direct report

• Experience of both direct response activity utilising feeds and branding activity

• Analytical skills and good level of understanding of Excel

• Understanding of digital marketing measurement tools – GA4, MMM, MTA

• Excellent communication and organisational skills

• Proactive and enthusiastic

• Ability to work under pressure to tight deadlines

• Must have high attention to detail e.g. proofreading, spelling, grammar

Some of our benefits

• Flexible, hybrid working model

• Inclusive culture and environment, check out our Glassdoor reviews

• £1,000 flexible benefits allowance to suit your needs

• 30 days holiday + bank holidays

• LinkedIn learning access

• Bonus potential (performance and business-related)

• Up to 25% discount on Very.co.uk

• Matched pension up to 6%

• More benefits can be found on our career site

What happens next?

Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails! We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in-person or held remotely.

You can expect a two-stage interview process for this position:

1st stage - An informal 30-45 minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.

2nd Stage – A one-hour formal task based interview where you can expect both competency and technical questions.

As an inclusive employer please do let us know if you require any reasonable adjustments.

If you'd like to know more about our interviews, you can find out here.

Diversity, inclusion and equal opportunities

We’re building a culture of everyday inclusion, and welcome applications from anyone who believes they can do the job. We don’t discriminate based on age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation.

We want our recruitment process to be accessible to everyone. If you need reasonable adjustments to apply, interview, or perform a role, let us know via [e-mail]. We’ll be happy to support you.

We’re proud to be a Disability Confident Committed Employer and have nine brilliant colleague networks - including DAWN (Disability Awareness at Very) and Think (Neurodiversity at Very) - that are helping us make Very an even more inclusive place to work.