Paid Social Senior Executive

OMD UK; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job summary

OMD EMEA in London is seeking a Senior Executive, Paid Social to lead tactical paid social recommendations and manage day-to-day campaigns, including trafficking, monitoring and optimization to achieve client KPIs.

You will stay current with platform updates, share insights with internal teams, and mentor junior staff while contributing to the agency's culture of collaboration and continuous learning.

Qualifications

• Experience in a digital communications and marketing position focused on social media.
• Experience supporting clients in their social media programs.
• Strong knowledge of social media platforms, ad targeting and analytics.
• Experience working with creative, strategy, and media planning teams.
• Ability to manage multiple projects in a fast-paced, collaborative environment.

Responsibilities

• Provides tactical details and strategic input to develop paid social media recommendations.
• Ability to independently execute and optimize paid social campaigns within platform; trafficking, QA, timelines.
• Monitors campaign performance to achieve KPIs and budget parameters; recommend optimisations.
• Collaborate to compile and share routine campaign performance reports and tests.
• Presents recommendations and reports results; communicate with internal and external partners.
• Stay up to date with partner offerings and platform updates; make recommendations.
• Attend internal and external trainings and complete required social platform certifications.
• Senior Executive will help train and mentor other junior team members.
• Budget and financial duties include routine budget pacing and billing administration.

Skills

Social media expertise

Campaign optimization

Stakeholder management

Mentoring

Job description

The Senior Executive, Paid Social will provide tactical paid social recommendations and manage paid social media campaigns for clients. The Senior Executive, Paid Social will plan, execute, optimise, and report on paid social media efforts with some oversight from more senior team members. You must have experience with Facebook and Instagram. TikTok, Pinterest, and Snapchat are a plus. In this position, you will own responsibility for day-to-day campaign management, trafficking, monitoring, and optimizing campaigns to meeting client KPIs. You are up to date on the latest and greatest across social platforms & trends and have an eye on what is new and exciting in the space. You will help provide training and mentoring to junior team members to help them grow and advance in their careers.

The ideal candidate will be proactive, problem-solver, with proven in-platform expertise in Social media who can balance the strategic side alongside the technical. Your main responsibilities involve ensuring the full social team of specialists are following best practice activation whilst driving continual improvement of our social approach for our client through Test & Learn.

Specific areas of responsibilities involve:

• Provides tactical details and strategic input to develop paid social media recommendations.
• Ability to independently execute and optimize comprehensive paid social campaigns within platform for the brand you work on. Duties include trafficking campaigns within platform, monitor creative requests and spec details, quality assurance, adhering to timelines and following general paid social best practices.
• Monitors campaign performance to achieve goal KPIs and budget parameter, recommending optimisations based on observed data and trends.
• Collaborate to compile and share routine campaign performance reports, providing insightful observations, and recommend tests internally and with clients.
• Presents recommendations and reports results with thoughtful next steps and actions, communicate with internal and external partners, maintaining professional and collaborative relationships.
• Stay up to date with partner offerings, platform enhancements and industry updates, making applicable recommendations for clients.
• Attend internal and external trainings and complete required social platform certifications as needed.
• Senior Executive will help train and mentor other junior members of the team.
• Budget and financial duties include oversight of routine budget pacing including more complex data fees and overseer billing administration.

Skills and experience requirements:

• Experience in a digital communications and marketing position focused on social media.
• Experience supporting clients or organizations in their social media programs.
• Strong knowledge of social media, including content formats, available ad targeting and analytics capabilities.
• Experience working closely with several types of teams such as creative, strategy, and media planning.
• Familiarity and comfort working with senior-level stakeholders and clients.
• A keen passion for tracking social media and influencer trends and leveraging them to solve client challenges.
• Knowledge of social media listening programs and the ability to transform findings into actionable insights.
• Ability to manage multiple projects at various stages simultaneously.
• Ability to work in a fast-paced, highly collaborative, multi-disciplinary team.

The Agency:

At OMD EMEA you will experience a place of work unparalleled with any other; to do the best work in your career.

With half of our employees originating from outside the UK, you will join a truly connected culture which celebrates difference and embraces diversity. This is a huge organisation, albeit one with a small agency feel.

You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a plethora of career opportunities and training. Undeniably, this is an agency with a grounded sense of belonging and community, one which is social and emotionally aware.

Everything you achieve and learn at OMD EMEA will be exciting and rich in value – everyday will be a new challenge that needs solving!