Paid Media Manager

Digital Waffle; Greater London; Hybrid; GBP 59,000 - 72,000; Full time

Job summary

Digital Waffle in London is seeking a Senior Paid Media Manager to lead strategy and performance across a portfolio of ecommerce brands. You will own paid media initiatives, optimize campaigns on Meta and TikTok, and shape acquisition strategies to deliver client commercial objectives.

This hybrid role requires strong analytics, client communication, and the ability to translate data into growth, profitability and scale across fast‑moving campaigns.

Qualifications

• Experience managing paid media campaigns in an ecommerce setting.
• Proven ability to drive commercial results through paid channels.
• Strong analytical skills linking metrics to business outcomes.

Responsibilities

• Own paid media strategy across a portfolio of ecommerce and consumer brands
• Manage and optimise campaigns across Meta, TikTok and other paid acquisition channels
• Build growth strategies aligned to client commercial objectives, profitability and customer acquisition targets
• Analyse performance data and identify opportunities to improve efficiency and scale
• Lead client meetings, presenting recommendations and performance insights confidently
• Collaborate with creative teams to improve campaign effectiveness and conversion performance
• Support testing programmes across audiences, creative, landing pages and acquisition funnels
• Stay ahead of platform changes and emerging opportunities within paid media

Skills

Paid media management

Meta Ads

TikTok Ads

Analytics

Job description

A fast-growing ecommerce-focused digital agency is hiring a Senior Paid Media Manager to lead strategy and performance across a portfolio of ambitious consumer brands.This is a highly strategic role for someone who understands how paid media drives commercial outcomes, not just platform metrics. You’ll take ownership of client performance, help shape acquisition strategy and act as a trusted advisor to brands operating in competitive markets.

Role: Paid Media Manager

Salary: Up to £65,000

Location: London (Hybrid - 3 days onsite)

What you’ll be doing:

• Own paid media strategy across a portfolio of ecommerce and consumer brands
• Manage and optimise campaigns across Meta, TikTok and other paid acquisition channels
• Build growth strategies aligned to client commercial objectives, profitability and customer acquisition targets
• Analyse performance data and identify opportunities to improve efficiency and scale
• Lead client meetings, presenting recommendations and performance insights confidently
• Collaborate with creative teams to improve campaign effectiveness and conversion performance
• Support testing programmes across audiences, creative, landing pages and acquisition funnels
• Stay ahead of platform changes and emerging opportunities within paid media

What you’ll need:

• Strong experience managing paid media campaigns within ecommerce environment
• Deep expertise across Meta Ads and TikTok Ads
• Experience managing meaningful advertising budgets and delivering measurable commercial results
• Strong analytical skills with the ability to connect performance metrics to business outcomes
• Excellent communication skills and confidence presenting to clients
• Understanding of attribution, measurement and incrementality principles
• Agency experience or experience operating within fast-paced digital businesses preferred