Manager, Social

WPP Media; Greater London; Hybrid; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Competitive medical

Group retirement plans

Vision

Dental insurance

Significant paid time off

Preferential partner discounts

Employee mental health awareness days

Job summary

The Paid Social Account Manager at WPP Media in the UK leads the delivery, activation, and optimisation of paid social campaigns across multiple platforms. You will manage day‑to‑day client relationships, coordinate budgets, and mentor junior staff while driving performance and ensuring high‑quality service.

You will translate client objectives into robust paid social strategies, oversee reporting, and collaborate with planning, creative, data, and analytics teams to deliver integrated solutions

Qualifications

• Proven experience managing paid social campaigns in an agency or performance marketing setting.
• Hands-on expertise across major paid social platforms, particularly Meta and TikTok.
• Strong understanding of performance metrics, optimisation levers, and testing frameworks.
• Excellent client communication and stakeholder management skills.
• Ability to manage multiple workstreams, deadlines, and budgets effectively.

Responsibilities

• Act as the day-to-day client contact for paid social activity, building strong relationships.
• Lead regular status calls, performance reviews, and campaign readouts with clear communication.
• Translate client briefs and business objectives into effective paid social strategies and activation plans.
• Manage client expectations, timelines, budgets, and deliverables across all campaigns.
• Line manage, mentor, and support Account Executives and/or Senior Executives.

Skills

Paid social management

Platform expertise (Meta/TikTok)

Performance metrics

Client comms & stakeholder mgmt

Multi‑tasking & budgets

Tools

Meta Ads Manager

TikTok Ads Manager

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

2588 - Manager, Social - UK

Role Overview

The Paid Social Account Manager is responsible for the successful delivery, optimisation, and growth of paid social campaigns across WPP Media clients. This role owns day‑to‑day client relationships, leads campaign activation, and manages junior team members while ensuring best‑in‑class performance and service. The Account Manager plays a critical role in translating client objectives into effective paid social strategies, driving performance through platform expertise, and embedding WPP Media’s ways of working across all activity.

Key Responsibilities

Client Leadership & Account Management

• Act as the day‑to‑day client contact for paid social activity, building strong and trusted relationships.
• Lead regular status calls, performance reviews, and campaign readouts with clear and confident communication.
• Translate client briefs and business objectives into effective paid social strategies and activation plans.
• Manage client expectations, timelines, budgets, and deliverables across all campaigns.

Paid Social Strategy & Activation

• Lead the setup, activation, and ongoing optimisation of paid social campaigns across platforms such as Meta, TikTok, Snapchat, Pinterest, LinkedIn, and X.
• Own budget management, pacing, and optimisation strategies to ensure campaigns deliver against agreed KPIs.
• Develop audience, creative, and testing strategies to continuously improve performance.
• Apply platform best practices and governance standards across all activity.

Performance & Reporting

• Oversee the production of high‑quality performance reports that clearly articulate results, insights, and recommendations.
• Analyse campaign data to identify trends, opportunities, and risks, and proactively act on findings.
• Present performance summaries and strategic recommendations to clients with confidence and clarity.
• Ensure accurate tracking, documentation, and financial reconciliation across accounts.

Team Management & Collaboration

• Line manage, mentor, and support Account Executives and/or Senior Executives, ensuring high standards of delivery.
• Delegate effectively while maintaining oversight of campaign quality and performance.
• Work closely with planning, creative, data, and analytics teams to deliver integrated solutions.
• Contribute to knowledge sharing and best‑practice development within the Paid Social team.

Essential

Skills & Experience

• Proven experience managing paid social campaigns within an agency or performance marketing environment.
• Hands‑on expertise across major paid social platforms, particularly Meta and TikTok.
• Strong understanding of performance metrics, optimisation levers, and testing frameworks.
• Excellent client communication and stakeholder management skills.
• Ability to manage multiple workstreams, deadlines, and budgets effectively.

Desirable

• Experience line‑managing or mentoring junior team members.
• Platform certifications (Meta, TikTok, etc.).
• Experience working with large or complex client accounts.

Life At WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

• competitive medical
• group retirement plans
• vision
• dental insurance
• significant paid time off
• preferential partner discounts
• employee mental health awareness days

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.