Paid Social Manager

TEAM; United Kingdom; Hybrid; GBP 48,000 - 70,000; Full time

Benefits offered by this job

Hybrid working

Annual performance bonus

Private healthcare

Life insurance

Company pension

Team lunches & events

Career development

Job summary

TEAM is recruiting a Paid Social Manager to drive acquisition across international markets. You will own campaigns on Meta, Snapchat and TikTok, managing significant budgets and shaping strategy across multiple brands.

You will partner with country managers and stakeholders to forecast, report and optimise performance, turning data into actionable recommendations and driving growth across markets.

Qualifications

• 4+ years Paid Social experience across Meta, Snapchat and TikTok.
• Experience managing full-funnel campaigns from setup to scale.
• People-management experience of 1–2 years.
• Strong CPA, ROAS, ROI and LTV understanding.
• Budgets across multiple markets/brands with analytics discipline.
• Experience with tracking, attribution, and campaign links/tools.

Responsibilities

• Lead and optimise full-funnel acquisition campaigns across Meta, Snapchat and TikTok, managing budgets, performance and ROI.
• Develop forecasts and commercial plans across international markets with country managers and stakeholders.
• Analyse costs, first-time depositors, lifetime value and ROI to inform actions.
• Present results and recommendations to senior stakeholders using data-driven insights.
• Collaborate with Creative, Brand and Data teams on assets, tracking, testing and compliance.
• Coach junior team members and drive automation, reporting and efficiency.

Skills

Paid Social

Budget management

Team leadership

Analytics

Campaign optimization

Cross-brand strategy

Excel/Reporting

Tools

AppsFlyer

Tableau

Google Tag Manager

GA4

Job description

Driving customer acquisition across international markets takes more than launching campaigns and watching the numbers. As a Paid Social Manager, you'll have the opportunity to influence commercial performance, shape strategy across multiple brands and develop a team within one of the world's largest iGaming organisations.

You’ll work across online casino and bingo brands, combining hands-on expertise across Meta, Snapchat and TikTok with the commercial insight needed to turn campaign data into profitable growth. This is an opportunity to take ownership of significant budgets, influence senior stakeholders and make a measurable impact across global markets.

What's in it for you

• Competitive salary plus an annual performance bonus following probation.
• Hybrid working with three days in the office and two days from home.
• 24 days' annual leave, with additional days awarded after three years' service.
• Private healthcare, life insurance and a company pension scheme.
• Monthly team lunches, company events and regular social activities.
• Career development within a major international organisation, with exposure to multiple brands, markets and substantial advertising budgets.

Your responsibilities as Paid Social Manager

• Lead and optimise full-funnel acquisition campaigns across Meta, Snapchat and TikTok, managing budgets, performance and return on investment.
• Develop campaign forecasts and commercial plans across international markets, working closely with country managers and global stakeholders.
• Analyse acquisition costs, first-time depositors, customer lifetime value and ROI, translating performance data into actionable recommendations.
• Present campaign results and strategic recommendations to senior stakeholders, using data to influence decisions and improve commercial outcomes.
• Collaborate with Creative, Brand and Data teams on campaign assets, tracking, attribution, testing and regulatory compliance.
• Coach and develop junior team members while identifying opportunities to improve automation, reporting and campaign efficiency.

What we're looking for in a Paid Social Manager

• 4+ years' Paid Social experience, ideally across Meta, Snapchat and TikTok.
• Proven ability to manage and optimise full-funnel acquisition campaigns, from setup and budget pacing through to reporting and scale.
• People-management experience: at least 1 - 2 years coaching, supporting and developing junior team members.
• Strong commercial performance knowledge, including CPA, cost per FTD, acquisition efficiency, ROI, attribution and customer lifetime value.
• Experience managing substantial Paid Social budgets, ideally across more than one market or brand.
• Strong analytical and reporting capability, with the ability to turn performance data into clear, practical recommendations.
• Good understanding of tracking, tagging, attribution, landing pages and campaign links; experience with Google Tag Manager is expected.
• Confident communicator able to present performance and recommendations, influence stakeholders and challenge constructively where supported by data.
• Comfortable working at pace across multiple priorities, brands and stakeholders.
• Strong working knowledge of Excel, PowerPoint and Word.
• Awareness of advertising compliance and responsible-marketing requirements.
• Experience within iGaming, particularly online casino or bingo, would be highly desirable, although backgrounds in fintech, finance or e-commerce would also be welcomed. Agency, multi-brand or international campaign experience would be an advantage, along with knowledge of AppsFlyer, Tableau or similar reporting tools. Experience working with Brand and Creative teams, adapting campaigns for different markets and using automation, testing and technical solutions to improve performance would also be beneficial.

Working hours - Full-time, with three days office-based and two days working from home.