Paid Social Manager

WeAreAspire; Greater London; On-site; GBP 50,000 - 55,000; Full time

Job summary

We Are Aspire Ltd in London is seeking a Paid Social Manager to own the paid social strategy across luxury hospitality brands, with a focus on Meta platforms and premium audience targeting.

You will manage budgets, lead generation, audience segmentation, testing and reporting, shaping creative direction and driving measurable growth across Belgravia, London sites.

Qualifications

• Experience with premium or luxury brands preferred.
• Strong strategic and hands-on capability across paid social.
• Ability to translate brand proposition into effective social advertising.

Responsibilities

• Own the paid social strategy across multiple brands and propositions.
• Plan, launch and optimise campaigns primarily across Meta.
• Manage paid social budgets against lead generation, CPL, conversion and ROI.
• Develop prospecting, audience segmentation and retargeting strategies.
• Test audiences, creative, messaging and campaign structures.
• Work closely with creative teams to develop high‑performing paid social content.
• Use CRM and lead data to understand lead quality and the customer journey.
• Monitor tracking, attribution and campaign performance.
• Identify opportunities to improve conversion rates and campaign efficiency.
• Produce regular performance reports and turn data into actionable recommendations.
• Work with senior stakeholders, agencies and external partners.
• Stay ahead of changes across Meta and the paid social landscape.

Skills

Paid Social

Meta Ads Manager

Lead generation

Audience segmentation

Retargeting

Budget management

Creative testing

Performance analysis

Conversion tracking

CRM data

Job description

If you're a Paid Social Manager looking for something a little different, this could be worth a look.

We're working with a highly distinctive London-based business operating across luxury hospitality, private membership, wellness, property and lifestyle.

With a collection of beautifully designed London residences, exceptional hospitality and a highly personalised member experience, the business has created a proposition unlike anything else in the market.

They're now looking for a Paid Social Manager to take ownership of how that proposition reaches its audiences digitally.

This is a hands‑on, commercially focused role with significant ownership of paid social, particularly across Meta.

You'll be responsible for the full paid social journey – from strategy and audience development through to campaign execution, creative testing, optimisation, lead generation and reporting.

And because the proposition is so visual, you'll have a genuinely exciting brand to work with.

Think beautiful properties, exceptional hospitality, wellness, experiences, dining and premium lifestyle content rather than another generic performance marketing account.

Paid Social Manager

Belgravia, London | £55,000 | ASAP START - 1 MONTH NOTICE OR LESS

What you’ll be doing

• Own the paid social strategy across multiple brands and propositions.
• Plan, launch and optimise campaigns primarily across Meta.
• Manage paid social budgets against lead generation, CPL, conversion and ROI.
• Develop prospecting, audience segmentation and retargeting strategies.
• Test audiences, creative, messaging and campaign structures.
• Work closely with creative teams to develop high‑performing paid social content.
• Use CRM and lead data to understand lead quality and the wider customer journey.
• Monitor tracking, attribution and campaign performance.
• Identify opportunities to improve conversion rates and campaign efficiency.
• Produce regular performance reports and turn data into actionable recommendations.
• Work with senior stakeholders, agencies and external partners.
• Stay ahead of changes across Meta and the wider paid social landscape.

You’ll also have a strong influence on the creative direction of paid social.

You’ll need to understand what makes premium creative work, how to translate a brand proposition into compelling social advertising and when creative needs to be optimised for performance rather than simply looking good.

What they’re looking for

They’re looking for an experienced Paid Social Manager who is comfortable owning campaigns, budgets and strategy.

You’ll have strong experience across:

• Meta Ads Manager
• Paid social strategy and campaign management
• Lead generation
• Audience segmentation and retargeting
• Budget management and optimisation
• Creative testing
• Performance analysis and reporting
• Conversion tracking and attribution
• CRM and lead‑quality data

Your sector background could come from a number of different environments.

Experience in luxury property investment, real estate, private healthcare, private members clubs, luxury hospitality, wellness, travel, premium lifestyle or other high‑end consumer businesses would all be highly relevant.

What matters most is that you’ve worked with a premium proposition, high‑value customer journey and considered purchase decision, and know how paid social can be used to attract, nurture and convert the right audience.

You’ll be both analytical and creative – someone who can understand the numbers but also has a strong instinct for what makes great social advertising.

Most importantly, you’re someone who wants to have real ownership.

This isn’t a role where you’ll simply be handed campaigns to run. You’ll have the opportunity to shape the strategy, challenge creative, test new ideas and make a measurable impact on growth.

The opportunity

• Belgravia, London - main office
• Travel to three additional London sites, all within easy reach by Tube
• £50,000
• ASAP start - candidates with a 1-month notice period or less preferred
• Significant ownership of paid social and lead generation
• Premium, highly visual brand proposition
• Genuine strategic and commercial responsibility
• Luxury hospitality and private members club environment

Desired Skills and Experience

Paid Social | Meta Ads Manager | Paid Media Strategy | Lead Generation | Audience Segmentation | Retargeting | Campaign Optimisation | Performance Marketing | Paid Media Budget Management | CPL & ROI | Creative Testing | Conversion Tracking | Attribution | CRM & Lead Quality | Social Analytics | Luxury & Premium Brands | Property | Real Estate | Private Healthcare | Private Members Clubs | Luxury Hospitality | Wellness | Lifestyle

We Are Aspire Ltd are a Disability Confident Committed employer