Global Paid Social Manager — Meta Growth & Scale

Michael Page; Greater London; Hybrid; GBP 50,000 - 55,000; Full time

Benefits offered by this job

26 days holiday leave

20% performance bonus

Hybrid work 14 office days per month

Job summary

Michael Page, a London-based international fashion brand recruiter, seeks a Paid Social Manager to own end-to-end Meta campaigns across international markets. You will lead a Paid Social Executive and report to the Performance Lead, optimizing CPA and revenue while collaborating with creatives and CRM teams.

You will manage budgets, run tests, and deliver clear stakeholder reporting, driving new customer growth and platform insights in a fast-paced, collaborative environment.

Qualifications

• Proven experience managing paid social campaigns, especially Meta.
• Strong track record of building and launching ads at volume.
• Experience with product feeds and e-commerce environments.
• Familiarity with tools like Smartly.io is a plus.

Responsibilities

• Own and scale paid social campaigns, primarily across Meta, with expansion into new platforms over time.
• Manage and develop a Paid Social Executive (and report into the Performance Lead).
• Build, launch and optimise campaigns at pace, with a strong focus on execution.
• Manage budgets to deliver against CPA and revenue targets.
• Lead structured testing across audiences, creative and campaign setups.
• Track and optimise performance across key metrics (CPA, CTR, CPC, conversion rate).
• Quickly identify winning ads and scale them, while cutting underperformance.
• Maintain clear, concise reporting for stakeholders.
• Work closely with Creative teams to deliver a consistent flow of assets.
• Partner with agencies and platform reps to stay ahead of best practice.
• Collaborate with CRM and retention teams on cross-channel activity.
• Share insights and performance learnings with stakeholders.
• Own paid social contribution to new customer growth.
• Identify new opportunities across platforms, formats and audiences.
• Manage campaign budgets effectively to maximise return.
• Act as an internal expert and champion of paid social.
• Delivery of new customer and revenue targets from paid social.
• Ability to scale performance through creative volume and iteration.
• Improvement in CPA and overall efficiency.
• Consistent output of high-performing ads and creative.

Skills

Paid social management

Meta Ads Manager

Campaign scaling

Analytics & reporting

UGC content

Influencer content

Smartly.io

Multi-territory markets

Excel

Tracking & attribution

Tools

Smartly.io

Job description

Michael Page, a London-based international fashion brand recruiter, seeks a Paid Social Manager to own end-to-end Meta campaigns across international markets. You will lead a Paid Social Executive and report to the Performance Lead, optimizing CPA and revenue while collaborating with creatives and CRM teams.

You will manage budgets, run tests, and deliver clear stakeholder reporting, driving new customer growth and platform insights in a fast-paced, collaborative environment.