Paid Social Manager

Rapha; Greater London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established industry player in cycling apparel is on the lookout for a dynamic Paid Social Manager to lead their digital marketing efforts. This role is pivotal in strategizing and executing paid media campaigns across various platforms, including Meta and YouTube, to boost brand awareness and customer engagement. The ideal candidate will possess a strong background in media strategy and analytics, with a passion for cycling and community. Join a vibrant team that values creativity, innovation, and a love for biking, where your contributions will directly impact the brand's growth and connection with cycling enthusiasts. If you're ready to take your career to the next level in a fast-paced environment, this opportunity is for you.

Benefits

Flexible working hours

Support for remote working

Free barista coffee

Monthly social events

50% apparel discount

Annual clothing allowance

Free membership to Rapha Cycling Club

Company Pension Scheme

Enhanced Parental Leave

Qualifications

• Proven experience in media strategy, planning, and buying for paid social & video.
• Strong analytical skills to handle large data sets for campaign performance.

Responsibilities

• Manage planning and buying for digital campaigns, ensuring quality and budget.
• Drive innovative strategies to enhance campaign performance and audience targeting.

Skills

Media Strategy

Paid Social Campaigns

Video Campaigns

Analytical Skills

Communication Skills

Interpersonal Skills

Tools

Meta Ads

YouTube Ads

TikTok Ads

Job description

Paid Social Manager

Rapha creates the finest cycling clothing and accessories in the world. Designed without compromise for the most discerning rider, Rapha products blend optimum performance, the finest fabrics and modern style. At Rapha, it’s our purpose to inspire the world to live by bike. But why? What does riding bring to our lives? It’s different for everyone but all of us at Rapha believe that life is better by bike. All of us believe that it’s never just a ride and it’s never just a job!

Our approach to building relationships through content, community and experiences allows Rapha to interact with our customers in a way that is both meaningful and authentic. Our passion and respect for the sport comes through most clearly when we are creating interactions that matter.

We are seeking an experienced Paid Social Manager to bring strategic and executional excellence across our digital brand channels. You will be the main strategist and executional manager behind our demand generation strategies, reporting into the Senior Digital Marketing Manager. Your role will be to manage our paid upper-funnel activity, working across new and existing channels - Meta, YouTube, etc. - to increase awareness, consideration, and traffic to site. This is a ‘hands-on’ role, and proven experience as an analytical planner and buyer who can accelerate new customer growth through above-the-line strategy is key.

About the role

• Managing the planning and buying mid-to-upper funnel digital campaigns, including but not limited to Paid Social, Video/Youtube, etc., owning the end-to-end management and delivery, ensuring time, budget & quality standards.

• Own and progress our relationship with key performance partners - Meta, TikTok, etc. - to evolve our brilliant basics and ensure we’re ahead of the curve with evolving industry trends.

• Driving our ‘test and learn’ roadmap to evolve how effectively and efficiently we can create Rapha demand. You will be expected to innovate and come up with creative ways to enhance campaign performance using new strategies, features and technology.

• Identifying, building & targeting relevant audiences to enrich both our long-term growth and short-term performance.

• Building a truly localised campaign plan to ensure that all of our demand generation activity is fully localised and relevant for our markets worldwide.

• Work with our wider internal Rapha teams (e.g. social, content, activation, clubhouses, PR) and wider business functions (e.g. CRM, e-commerce, web) to ensure our media plan serves the needs of the wider business.

• Provide regular reporting that will be shared internally and externally, leading to clear actionable insight for driving improvements.

• Live the Rapha brand values through our media planning and execution, ensuring all product, copy and assets that we communicate externally are up to the standards of the brand.

About you

• Proven knowledge & experience in media strategy, planning and buying, with a focus on paid social & video campaigns.

• Experience in delivering paid media strategy to drive an improvement across commercial metrics.

• Proven track record in delivering creative and innovative media strategy, ideas and execution across different budget levels & channels.

• Experience of working with large consumer brands with a direct to consumer digital focus, preferably across sports and/or lifestyle.

• Highly motivated clear communicator with strong interpersonal skills.

• Analytically minded, taking large data-sets across our Global performance campaigns to identify red flags, opportunities and actions that will strengthen our strategy.

• Experience in the media industry across client, agency or media owner side, with expertise covering:

  • Media and Communications planning background from brand to demand.

  • Digital media led with a deep understanding of media buying.

  • A strong understanding of media measurement and reporting methodologies.

  • Report writing and presenting skills.

• Excited to work as part of a fast-paced and agile team.

Working at Rapha

We are continuously looking into ways to invest in our employees and build a better working culture and environment. Here are just some of the internal benefits we offer:

• Flexible working hours.
• Support ad-hoc remote working during the week - Minimum 3 days in office.
• Free barista coffee and social drinks in the office.
• Monthly department social events and quarterly office social away days.
• We offer a flexible riding benefit to allow you to go out riding on a Wednesday morning with colleagues or learn to cycle through our Getting Started Scheme.
• We offer all our employees a 50% apparel discount and a discount for family and friends.
• An annual clothing allowance.
• Free membership to the Rapha Cycling Club.
• Company Pension Scheme.
• Enhanced Parental Leave and Pay.