Paid Social Manager

Pivotal London; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading premium travel & lifestyle group in London is seeking a Paid Social Manager to own and scale their paid social strategy across multiple platforms including Meta and TikTok. This strategic role involves managing substantial budgets and collaborating with creative teams to enhance brand engagement and acquisition.

Qualifications

• Strong commercial mindset with hands-on experience.
• Ability to drive performance on tighter budgets.
• Understanding of platform algorithms.

Responsibilities

• Own and deliver the paid social strategy across premium brands.
• Manage budgets of £1.2m–£1.6m to meet targets.
• Build, test, and scale paid social campaigns.

Skills

Data-led distribution strategies

Performance marketing

Creative testing

Audience segmentation

Job description

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Full Job Description

Location: London (2-3 days in the office)

Join a high-growth premium travel & lifestyle group to own and scale paid social strategy across Meta, TikTok, and programmatic channels. Shape acquisition and brand engagement for multiple brands, with budgets of £1.2m–£1.6m. A hands-on, strategic role with creative freedom.

The Opportunity

We are hiring a Paid Social Manager to take full ownership of the paid social channel, delivering data-led distribution strategies to drive reach, engagement, and acquisition across Meta, TikTok, Twitter, and programmatic channels.

This is a key role at the heart of a high-performing marketing team. You'll build and optimise creative, audience, and media strategies focused on reaching high-value audiences, particularly in the luxury and premium sectors. Working closely with an in-house creative team, you'll have access to visual assets to support agile campaign development and performance marketing.

The ideal candidate will be hands-on with a strong commercial mindset, able to drive performance on tighter budgets while understanding platform algorithms, creative testing, and audience segmentation.

Key Responsibilities

• Own and deliver the paid social strategy across a portfolio of premium brands.
• Manage budgets of £1.2m–£1.6m, optimising spend to meet acquisition and engagement targets.
• Build, test, and scale paid social campaigns across Meta, TikTok, Twitter, Display, and Programmatic.
• Increase brand interaction frequency from 1.6 to 3–5 engagements per week through strategic distribution planning.
• Collaborate with creative teams to develop agile, consumer-first assets and creative loops.
• Apply a