Paid Social Lead: Drive Leads & Conversions (Uncapped)

Rutherford Briant Recruitment; Hockley; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Uncapped commission linked to lead gen

Staff discount

Career development opportunities

Job summary

Rutherford Briant Recruitment is seeking a hands-on Paid Social Specialist to own paid social activity across the group, turning business objectives into campaigns that generate leads and drive conversions. You’ll focus on Meta advertising alongside LinkedIn and other relevant platforms, planning, launching, optimising and reporting on performance.

This varied role blends creative thinking with analytics, enabling testing of new ideas to boost results while contributing to business growth.

Qualifications

• Proven hands-on experience managing paid social campaigns using Meta Ads Manager.
• Strong understanding of campaign targeting, optimisation and performance measurement.
• Experience managing paid media budgets and making data-led decisions.
• Ability to analyse campaign performance and turn data into actionable recommendations.
• Experience with A/B testing, audience segmentation and retargeting.
• Understanding of conversion tracking, lead generation and campaign analytics.
• Strong creative awareness with an understanding of what makes paid advertising engaging.

Responsibilities

• Plan, manage and optimise paid social campaigns with a focus on Meta.
• Develop audience targeting strategies to generate leads and drive conversions.
• Manage campaign budgets and optimise spend to maximise ROI.
• Test and refine audiences, creative, messaging and placements to improve results.
• Collaborate with the marketing team to develop engaging ad copy and creative.
• Monitor and analyse key metrics, including cost per lead, conversion rates and ROAS.
• Set up conversion tracking and produce performance reports with recommendations.
• Work with internal stakeholders to understand business objectives and target audiences.
• Keep up to date with paid media trends and identify opportunities to improve performance.

Skills

Paid social campaigns

Meta Ads Manager

Audience targeting

Budget management

A/B testing

Conversion tracking

Campaign analytics

Lead generation

Tools

Meta Ads Manager

LinkedIn Ads

Job description

Rutherford Briant Recruitment is seeking a hands-on Paid Social Specialist to own paid social activity across the group, turning business objectives into campaigns that generate leads and drive conversions. You’ll focus on Meta advertising alongside LinkedIn and other relevant platforms, planning, launching, optimising and reporting on performance.

This varied role blends creative thinking with analytics, enabling testing of new ideas to boost results while contributing to business growth.