Paid Social Specialist

Rutherford Briant Recruitment; Hockley; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Uncapped commission linked to lead gen

Staff discount

Career development opportunities

Job summary

Rutherford Briant Recruitment is seeking a hands-on Paid Social Specialist to own paid social activity across the group, turning business objectives into campaigns that generate leads and drive conversions. You’ll focus on Meta advertising alongside LinkedIn and other relevant platforms, planning, launching, optimising and reporting on performance.

This varied role blends creative thinking with analytics, enabling testing of new ideas to boost results while contributing to business growth.

Qualifications

• Proven hands-on experience managing paid social campaigns using Meta Ads Manager.
• Strong understanding of campaign targeting, optimisation and performance measurement.
• Experience managing paid media budgets and making data-led decisions.
• Ability to analyse campaign performance and turn data into actionable recommendations.
• Experience with A/B testing, audience segmentation and retargeting.
• Understanding of conversion tracking, lead generation and campaign analytics.
• Strong creative awareness with an understanding of what makes paid advertising engaging.

Responsibilities

• Plan, manage and optimise paid social campaigns with a focus on Meta.
• Develop audience targeting strategies to generate leads and drive conversions.
• Manage campaign budgets and optimise spend to maximise ROI.
• Test and refine audiences, creative, messaging and placements to improve results.
• Collaborate with the marketing team to develop engaging ad copy and creative.
• Monitor and analyse key metrics, including cost per lead, conversion rates and ROAS.
• Set up conversion tracking and produce performance reports with recommendations.
• Work with internal stakeholders to understand business objectives and target audiences.
• Keep up to date with paid media trends and identify opportunities to improve performance.

Skills

Paid social campaigns

Meta Ads Manager

Audience targeting

Budget management

A/B testing

Conversion tracking

Campaign analytics

Lead generation

Tools

Meta Ads Manager

LinkedIn Ads

Job description

We are looking for a hands-on Paid Social Specialist to join a growing marketing function and take ownership of paid social activity across the group.

This role would suit someone who understands how to turn business objectives into effective paid campaigns that generate leads and drive conversions, rather than simply managing social media content. You will be responsible for planning, launching, optimising and reporting on paid social campaigns, with a particular emphasis on Meta advertising alongside LinkedIn and other relevant platforms.

This is a varied role combining creative thinking with analytical insight, giving you the opportunity to test new ideas, improve campaign performance and make a direct impact on business growth. There is also uncapped commission linked to lead generation and conversions.

Responsibilities:

As a Paid Social Specialist you will...

• Plan, manage and optimise paid social campaigns, with a strong focus on Meta.
• Develop audience targeting strategies to generate leads and drive conversions.
• Manage campaign budgets and optimise spend to maximise performance and return on investment.
• Test and refine audiences, creative, messaging and placements to improve results.
• Collaborate with the wider marketing team to develop engaging ad copy and creative.
• Monitor and analyse key metrics, including cost per lead, conversion rates and return on ad spend.
• Set up conversion tracking and produce performance reports with recommendations for improvement.
• Work with internal stakeholders to understand business objectives and target audiences.
• Keep up to date with paid media trends and identify opportunities to improve campaign performance.

Requirements:

As a Paid Social Specialist, you will need...

• Proven experience managing paid social campaigns, with strong hands-on experience using Meta Ads Manager.
• A good understanding of campaign targeting, optimisation and performance measurement.
• Experience managing paid media budgets and making data-led decisions.
• The ability to analyse campaign performance and turn data into actionable recommendations.
• Experience with A/B testing, audience segmentation and retargeting.
• An understanding of conversion tracking, lead generation and campaign analytics.
• Strong creative awareness, with an understanding of what makes paid advertising engaging and effective.
• A commercial mindset, with the ability to link marketing activity to leads, conversions and business results.
• The confidence to take ownership of campaigns while working collaboratively as part of a team.

Benefits:

As a Paid Social Specialist you will get...

• The opportunity to join a supportive group with a long history, operating across multiple sectors
• Uncapped commission linked to lead generation and conversions.
• Staff discount
• Career development opportunities.
• The opportunity to combine creative campaign development with data analysis and see the direct impact of your work on business performance.

If you're an experienced Paid Social Specialist looking for your next opportunity, we'd love to hear from you.

Rutherford Briant is passionate about equity, diversity, and inclusion. We seek individuals from the widest talent pool and encourage underrepresented talent to apply to vacancies with us. We are committed to recruitment processes that are fair for all, regardless of background and personal characteristics.